EDITORIAL CORPORATE ACCOUNTABILITY HOORAY FOR NIKE'S LAUSD SOCCER DEAL.Nike, the company with the famous swoosh swoosh v. swooshed, swoosh·ing, swoosh·es v.intr. 1. To move with or make a rushing sound. 2. To flow or swirl copiously. v.tr. , is donating $300,000 to help build soccer fields at 20 Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. Unified District schools, six in the San Fernando Valley San Fernando Valley Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills. . Surely altruism and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most both played a role in this decision. The deal is good for the schools, and Nike, too. The schools get new facilities for encouraging active students, and Nike gets to earn some goodwill while helping grow a new generation of sport-shoe users. Doing good for the community is simply good business. May many other companies learn from Nike's example. |
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