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EDITORIAL BAD TASTE AWARD BOMBLIKE HOAXES A POOR CHOICE IN POST-9-11 WORLD.


TWO media companies are likely to be fined big bucks for exercising extremely poor taste.

Furious Boston officials are seeking legal action against Time Warner, the parent company of Turner Broadcasting System Turner Broadcasting System, Inc. (often abbreviated TBS Networks or TBS, inc.) is the company managing the collection of cable networks and properties started by Robert Edward "Ted" Turner from the mid-1970s to the late-1990s. , which is responsible for placing 38 small, battery-powered light screens in public spaces and bringing the city to its knees Wednesday.

How much the scare cost is still to be determined, as it will take some time to tally the price of closing bridges and shutting down roads and the subway for a day.

The Los Angeles Times Los Angeles Times

Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name).
 and Paramount Pictures also face legal action after a dud of a marketing gimmick in May for ``Mission: Impossible III'' caused several members of the public to think bombs had been placed inside newspaper boxes.

What were they thinking?

In the post-Sept. 11 era of hypersensitivity hypersensitivity, heightened response in a body tissue to an antigen or foreign substance. The body normally responds to an antigen by producing specific antibodies against it. The antibodies impart immunity for any later exposure to that antigen.  to the very real threat of terrorist attacks, that kind of marketing is beyond just poor taste. It is criminal, and Wednesday's ploy ploy  
n.
An action calculated to frustrate an opponent or gain an advantage indirectly or deviously; a maneuver: "A typical ploy is to feign illness, procure medicine, then sell it on the black market" 
 in Boston was all the worse in a city deeply scarred scar 1  
n.
1. A mark left on the skin after a surface injury or wound has healed.

2. A lingering sign of damage or injury, either mental or physical:
 as the origination spot for two planes that flew into the World Trade towers that horrible day.

The companies responsible should have to pay the full costs that the public agencies spent to respond to their foolish stunts.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Editorial
Publication:Daily News (Los Angeles, CA)
Article Type:Editorial
Date:Feb 2, 2007
Words:208
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