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EDITORIAL A FAIR SHARE GREUEL PLAN SEEKS TO BOOST EQUITY, TOURISM FOR VALLEY.


LOS Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  City Councilwoman Wendy Greuel Wendy Greuel is President Pro Tempore of the Los Angeles City Council representing the 2nd District. Greuel was elected in 2002 to fill the remainder of the term of Councilman Joel Wachs. She was elected in her own right in 2003 and reelected in 2007.  has called for a proposal that would create equity in city tax policies, boost business in the San Fernando Valley San Fernando Valley

Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills.
 and give Vals a better return on their taxes.

Which is to say, the plan probably has too much going for it to get passed by the full council.

Nonetheless, this is an idea the council ought to take seriously, because if it passes -- and even more so if doesn't does·n't  

Contraction of does not.
 -- that will tell us a lot about City Hall's priorities.

What Greuel proposes is that the revenues from bed taxes at Valley hotels stop going into the city's general coffers, but to LA Inc., which works to bring tourism to the city. LA Inc., in turn, would work with the San Fernando Valley Conference and Visitors Bureau to bring tourists and business travelers to the Valley.

Seeing that the city has lavished a similar subsidy subsidy, financial assistance granted by a government or philanthropic foundation to a person or association for the purpose of promoting an enterprise considered beneficial to the public welfare.  on the planned Convention Center hotel -- and that developers of a massive hotel in the Grand Avenue Project have sought the same deal -- Greuel's plan only seems fair.

For years, targeted tax breaks have been used to boost downtown while Valley taxpayers have borne the burden of paying for city government. And for decades, the Valley has received a proportionally pro·por·tion·al  
adj.
1. Forming a relationship with other parts or quantities; being in proportion.

2. Properly related in size, degree, or other measurable characteristics; corresponding:
 smaller share of city services The examples and perspective in this article or section may represent an unduly geographically limited view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, despite paying a proportionally higher share of the costs.

So it's the Valley's turn, or at least it should be.

And beefing up tourism would be a good way to boost the local economy. Already, due to its proximity to various entertainment and business venues, the Valley accounts for 17 percent of the city's hospitality business -- and that's with little promotion.

There are also many other possible uses for the cash -- such as helping to meet the Valley's pressing road, transit and policing needs, the products of a half-century of city neglect.

It would be refreshing to see the city, having taken such good care of downtown, extend the same kind of attention to the Valley. But don't count on it.
COPYRIGHT 2006 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Editorial
Publication:Daily News (Los Angeles, CA)
Article Type:Editorial
Date:Jun 21, 2006
Words:337
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