EDITORIAL : A ROSE BY ANOTHER NAME.IT'S it's 1. Contraction of it is. 2. Contraction of it has. See Usage Note at its. it's it is or it has it's be ~have tough fighting back a bit of nostalgia Nostalgia Combray village of narrator and family. [Fr. Lit.: Remembrance of Things Past] Give My Regards to Broadway singer sends well-wishes to home town. [Am. Pop. when you see the Rose Bowl joining the modern-day parade of commercial interests. The New Year's college football classic now will be called ``The Rose Bowl Presented by AT&T,'' ending the city's longtime long·time adj. Having existed or persisted for a long time: a longtime friend; a longtime resident of Detroit. longtime Adjective resistance to corporate sponsorship of the venerable faceoff between the Pac-10 and Big Ten champions. The granddaddy of football bowls has lost its special status, joining the Great Western Forum, the Staples staples U-shaped stainless steel or vitallium units with sharp points used for surgical fixation. epiphyseal staples used to staple epiphysis to metaphysis; have metal bracing at the corners. Sports Arena and all the other sports events and venues branded by advertising. The reason, of course, is the money. In January, the Tournament of Roses announced it was negotiating to get a sponsor by Jan. 1, 1999, when it joins the Bowl Championship Series, formerly the bowl alliance. ABC-TV will pay $19 million to televise tel·e·vise tr. & intr.v. tel·e·vised, tel·e·vis·ing, tel·e·vis·es To broadcast or be broadcast by television. [Back-formation from television. the 1999 game. It seems like everything is for sale these days.Perhaps we can look to a future where everything has a brand name attached to it, like the cities of Arco-Los Angeles, Disney-Burbank or Amgen-Thousand Oaks. |
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