EDITORIAL : A BAD INDICATION.THE letters pictured here represent some of the 43 letters to the editor that the Daily News received in the mail Wednesday afternoon -- shortly after the City Council voted to reopen re·o·pen tr. & intr.v. re·o·pened, re·o·pen·ing, re·o·pens 1. To open or be opened again: Officials reopened the airport after the snow was cleared. Schools reopen in September. the Sunshine Canyon Landfill in Granada Hills. They all said essentially the same thing and in almost the same words: Open the ``inactive'' dump because it will be too costly to send trash elsewhere thereby forcing cuts in police and fire service. The letters were written by political consultants and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most flaks hired by Browning Ferris Industries, and one of at least three versions was mailed to homeowners and apartment owners in the San Fernando Valley San Fernando Valley Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills. to send to the newspaper. The problem with this letter-writing campaign is not that it was done -- others have tried this with us -- but that only three dozen people signed the form letter (no one bothered to retype or copy it by hand) and mailed it to us. The number of solicitations probably was many times that number. Two observations: None of the letters was from residents of Granada Hills; one Encino woman signed all three form letters and mailed them in the same envelope. The same envelope contained three identical letters from her husband. The orchestrated or·ches·trate tr.v. or·ches·trat·ed, or·ches·trat·ing, or·ches·trates 1. To compose or arrange (music) for performance by an orchestra. 2. attempt to make it appear there was widespread public support for the landfill failed to get the letters to the newspaper in a timely manner. If this is how BFI BFI - brute force and ignorance runs a costly political campaign then how will it run a garbage garbage: see solid waste. dump? It would seem BFI got a better return on the $450,000 spent influencing the City Council than it got from the letter-writing campaign. Of course, there is a residual benefit: The letters can now go to the dump. CAPTION(S): photo Photo: no caption (handful of letters) |
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