EDGE Medical Devices Appoints Rick Sbordone and Guy Ohad to Lead Global Sales.Experienced Team Drives Commercialization of Affordable, High-Quality Plasma-based Digital Radiography digital radiography Imaging A format for producing x-rays in which film used to produce conventional x-ray images is replaced with more sensitive sensitive electronics; DXRs produce images with1⁄2 Equipment RAANANA, Israel -- EDGE Medical Devices, the developer and manufacturer of Plasma DR[TM] flat-panel detector technology, today announced the appointments of Rick Sbordone as Vice President of North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. Sales and Dr. Guy Ohad as Vice President of International Sales. These appointments will enable EDGE to address the underserved market for affordable, high-quality digital radiography equipment. Sbordone and Ohad will develop worldwide distribution partnerships with VARs, Integrators and OEMs for the company's new Quix[TM] detector and Universal Retrofit ret·ro·fit v. ret·ro·fit·ted or ret·ro·fit, ret·ro·fit·ting, ret·ro·fits v.tr. 1. To provide (a jet, automobile, computer, or factory, for example) with parts, devices, or equipment not in Kit. Mr. Sbordone joins EDGE with more than 25 years of experience in the medical technology industry, with companies such as Philips Healthcare, Imaging Dynamics Company and Swissray America. In his position at EDGE, Mr. Sbordone will develop channel partners and build market share throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. for EDGE's expanding digital radiography product line. Dr. Ohad has more than 15 years of experience in the medical device industry and is a professionally trained radiologist. He joins EDGE from Orex Computed Radiography radiography: see X ray. , a division of Carestream Health Carestream Health, formerly Eastman Kodak Company's Health Group, is an independent subsidiary of Onex Corporation, Toronto, Canada. , Inc., where he managed distribution and held various senior-level positions, achieving market-share leadership. Dr. Ohad brings sales, technical, clinical and industry expertise to the job of developing an international channel and expanding the global account base for EDGE DR solutions. "With the commercialization of Plasma DR and the financial backing of Israeli medical device investment firm, Accelmed, EDGE has been able to acquire the industry's most respected sales talent. The depth of industry knowledge, relationships and skills that Sbordone and Ohad bring to EDGE will enable us to aggressively build a worldwide distribution channel and realize our vision of delivering high-quality, affordable DR to hospitals and imaging centers around the globe," said EDGE Medical Devices CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and President, Dr. Albert Zur. About EDGE Medical Devices EDGE Medical Devices (www.edge-medical.com) is the developer and manufacturer of Plasma DR[TM] flat-panel X-ray detector technology for digital radiography. Plasma DR[TM] offers a price/performance breakthrough by eliminating the complex active matrix array technology used for image readout (1) A small display device that typically shows only a few digits or a couple of lines of data. (2) Any display screen or panel. in other flat-panel detectors. EDGE works with VARs, Integrators and OEMs to bring high quality digital radiography to all diagnostic imaging settings, from private imaging facilities to community hospitals to major medical centers. |
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