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ECNext to Provide ICON Group with E-commerce Services for Selling Market Research Reports.


Business Editors/High-Tech Writers

COLUMBUS Columbus.

1 City (1990 pop. 178,681), seat of Muscogee co., W Ga., at the head of navigation on the Chattahoochee River; settled and inc. 1828 on the site of a Creek village.
, Ohio--(BUSINESS WIRE)--May 19, 2004

Global market data provider to enable Web business users to find and

purchase report sections, and full reports through ECNext's solution

ECNext (www.ecnext.com), a leading provider of technology and services for marketing, selling and delivering commercial business information via the Web, announced today that it has launched a new e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers.  site for ICON Group, Ltd. a leading provider of global market data. By leveraging ECNext expertise, ICON is enabling Web search engine See Web search engines.  users to more easily find and purchase business research, offering complete reports or specific sections as requested.

ICON Group's primary mission is to assist business managers with their need for in-depth information on international markets. Its reports include management studies, country studies and industry studies covering over 2000 product/industry categories, across 200 countries of the world. These up-to-date reports give the reader a concise summary of latent Hidden; concealed; that which does not appear upon the face of an item.

For example, a latent defect in the title to a parcel of real property is one that is not discoverable by an inspection of the title made with ordinary care.
 market forecasts, pro-forma financials, import competition profiles, contacts, key references and trends.

Business managers increasingly turn to the Web to access critical business information and search engines are the number one way they find what they need. ECNext is helping ICON Group to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 this trend with a new e-commerce site that provides Web buyers the option of purchasing just the report section they need, in addition to purchasing complete reports. ICON Group's ECNext powered site can be seen at http://icon.ecnext.com/.

By offering report sections for sale, ECNext ensures that the relevant keywords in each are exposed to search engines indexes so that when business managers search using these very granular granular /gran·u·lar/ (gran´u-lar) made up of or marked by presence of granules or grains.

gran·u·lar
adj.
1. Composed or appearing to be composed of granules or grains.

2.
 terms, they can find, purchase and access ICON Group's specific business information that meets their need. This level of "deep-indexing" combined with the sheer number of report sections now available will increase the number of qualified buyers discovering ICON Group's valuable business information.

Also, by enabling the sale of report sections, ICON Group can offer information at a variety of price-points to meet the specific needs of business managers purchasing reports on the Web.

In addition to document section sales, ICON Group's ECNext powered e-commerce solution includes the full range of marketing, online sales and digital rights management (DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio.

(2) (Digital Rights M
) capability required for successfully selling high-value business information on the Web.

"We are very excited by the opportunity to work with ECNext and look forward to providing greater flexibility to our customers thanks to this marketing approach" said Ula Tuszewicka, Director of Marketing, ICON Group International, Inc.

"We are pleased that ICON Group has chosen ECNext's solution to help extend their market reach and boost Web sales," said Chris Skudder, chief executive officer of ECNext. "Our unique approach enabled by our platform and marketing services is a significant way to increase exposure and bring new Web buyers to their extensive catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C.  of high-value business information."

For more information about ECNext visit www.ecnext.com.

About ICON Group Ltd.

ICON Group Ltd.'s primary mission is to assist managers with their international information needs. U.S.-owned and operated, ICON Group has field offices in Paris, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov.  and Lome, Togo (West Africa West Africa

A region of western Africa between the Sahara Desert and the Gulf of Guinea. It was largely controlled by colonial powers until the 20th century.



West African adj. & n.
). Created in 1994, ICON Group has published hundreds of multi-client databases, and global/regional market data, industry and country publications. For more information about ICON Group visit www.icongrouponline.com.

About ECNext

Founded in 1996, ECNext builds and manages online channels, enabling leading, market research firms, financial information companies and other business publishers to expand business by selling high-value information via the Web.

ECNext's hosted e-commerce solution provides the complete range of technology and services required for powering online content sales and are tailored to meet each customer's unique requirements and brand. Web marketing programs drive traffic to the site; e-commerce capabilities provide a range of promotion, sales, and subscription options for capturing revenue; workflow The automatic routing of documents to the users responsible for working on them. Workflow is concerned with providing the information required to support each step of the business cycle.  and content management tools streamline maintenance; and tracking and reporting capabilities provide real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example.  intelligence for on-going business improvement.

ECNext partners with customers combining Web content sales expertise with customer domain knowledge to drive business success. Additional information is available at www.ecnext.com.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 19, 2004
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