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EBT-Heart & Body Imaging Reveals 3D Virtual Colonoscopy Screening; Quick, Effective and Patient-Friendly Alternative to Traditional Colonoscopy Gains Credibility and Acceptance.

SOUTHFIELD, Mich. -- SOUTHFIELD, Mich., Jan. 16 /PRNewswire/ -- EBT-Heart and Body Imaging ( has introduced the new virtual colonoscopy procedure for colon cancer screening to the Detroit, Mich. area. The test uses FDA-approved, low radiation, electron beam tomography (EBT) combined with advanced workstations to create a high-tech 3D fly-through of the large intestine.

"You can't force people to get a traditional colonoscopy," says EBT-Heart & Body Medical Director Dr. Marc Kahn. "And that's why virtual colonoscopy is catching on; it doesn't have the fear factor associated with it. It's simply a better test in most cases and one that continues to gain acceptance in the medical community and with the public."

While traditional colonoscopy is preferable under certain circumstances and offers the capability of immediate removal of discovered polyps, Kahn says the virtual colonoscopy has a lot to offer patients, doctors and insurers. He points to a growing body of evidence that virtual colonoscopy will soon become a primary method for colorectal cancer screening.

"Research continues to show that virtual colonoscopy is much closer to being an ideal screening test, with a lighter prep, no risks, a more comprehensive view of the colon and immediate return to normal activities," says Kahn, "so patients and their physicians need to be aware of the important comparative advantage that the virtual colonoscopy procedure offers."
 EBT-Heart & Body Virtual Colonoscopy vs. Traditional Colonoscopy
 Virtual Colonoscopy Traditional Colonoscopy
 Diagnostic Sees 100% of the interior Typically only sees about
 Power and exterior colon. Reaches 80% of the interior of
 the cecum universally. the colon, as total
 Detects hard to find "reverse navigation" is
 superficial (flat) lesions not possible. Reaches the
 as well as conventional cecum about 95% of time.
 Procedure A miniature rubber tube is Telescope tube of
 inserted two inches by the 1.5 inches in diameter
 client or a technician. This travels five feet into
 device allows painless CO2 large intestine
 gas to expand the colon for
 easy viewing.
 Complications Zero risk of perforation or Possibility of
 serious complications perforation (1 in 1500)
 or serious complications
 Anesthesia No anesthesia necessary Must receive anesthesia
 with associated risks and
 need for monitoring
 Recovery Can resume normal Must recover from the
 activity immediately anesthesia and cannot
 drive following the
 Preparation More gentle bowel Bowel must be vigorously
 preparations and shorter cleansed, typically
 special diet because involving large volumes
 computer can electronically of unpalatable solutions.
 "cleanse" residue stool Longer special-prep diet
 to allow proper viewing.
 Time Required 20 minutes Half day at a surgical
 center/clinic, bed rest
 to follow
 Cost About $750 Usually more than $1200

Kahn notes that virtual colonoscopy actually costs significantly less than traditional colonoscopy and it is starting to be covered by more insurance providers.

About EBT-Heart & Body Imaging

EBT-Heart & Body Imaging serves the Greater Detroit Community with state-of-the-art diagnostic imaging technology. Located in Southfield, Michigan, the facility offers lung, heart, and full body scans as well as virtual colonoscopy and traditional CT scanning. EBT Heart & Body physicians, technologists and professional staff bring personal care in a warm and friendly setting, treating each patient as an individual. For more information about EBT Heart & Body Imaging, call 248-358-3225, visit us at Franklin Medical Building, 26400 West 12 Mile Road, Suite 114 in Southfield, MI 48304, or online at

CONTACT: Media, Dan Snyders of Armada Medical Marketing, +1-303-623-1190 (x230), or mobile, +1-720-231-9990,, for EBT-Heart and Body Imaging

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Publication:PR Newswire
Geographic Code:1U3MI
Date:Jan 16, 2003
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