EB Games Celebrates Launch of Electronic Arts' Madden NFL '06 At Local Philadelphia-Area EB Stores.

EB Games:

EB Games Stores To Host Interactive "Tailgate Weekend" July
    30/31st Featuring Live Madden NFL 2005 Tournament, Followed by
    Midnight Launch Event on August 8th To Kick-off Madden NFL '06


What:  EB Games, formerly Electronics Boutique, stores across the
       nation will host a special Madden NFL '06 "Tailgate Weekend" on
       Saturday, July 30th and Sunday, July 31st to celebrate the
       upcoming launch of Electronic Arts' (EA Sports) long-awaited
       new installment in the Madden NFL video game series. In
       addition to having the opportunity to pre-order the title, the
       Madden NFL '06 "Tailgate Weekend" gatherings will offer avid
       and casual gamers alike who enjoy the Madden NFL series the
       opportunity to demonstrate their gaming skills and take part in
       a special live video game celebration. EB Games stores in the
       Philadelphia area (store locations listed below) will host a
       special Madden NFL 2005 video game tournament this weekend,
       where competitors will have a chance to win an officially
       licensed Mad Catz NFL controller, along with other giveaways.

       As a leading global specialty retailer of interactive
       entertainment products, EB Games is one of the most trusted and
       recognized brand names in the industry, and is the premiere
       gaming retailer among consumers of all ages, as well as the
       retailing "hub" for both avid and casual gamers.

Visuals/Interview Opportunities:

       --  Hundreds of video game fans at a live, high-energy game
           community celebration

       --  Opportunities to capture images of fans in the Madden NFL
           2005 tournament

       --  Interviews with local EB Games representatives

When:  Saturday, July 30th, and Sunday, July 31st
       (All weekend long, during regular store hours.)

Where: EB Games Franklin Mills Mall, 1108 Franklin Mills Circle,
       Philadelphia, 215.281.3638
       EB Games Roosevelt Mall, 2371 Cottman Avenue, Philadelphia,
       215.331.1766
       EB Games Quartermaster Plaza, 2308 W. Oregon Avenue,
       Philadelphia, 215.334.1820
       EB Games Shelly Plaza, 8930 Frankford Ave., Philadelphia,
       215.333.7893
       EB Games Boulevard Plaza, 11000 Roosevelt, Suite 155,
       Philadelphia, 215.698.0562
       EB Games Gallery at Market East, 901 Market, Philadelphia,
       215.925.2575
       EB Games Chelteham Square, 2385 Cheltenham, Philadelphia,
       215.886.0153
       EB Games, 505 South Street, Philadelphia, 215.625.0795
       EB Games, 5022 City Line Avenue, Philadelphia, 215.879.0258