EAU BOY! 12-YEAR-OLD SEEKS BIG SPLASH WITH COLOGNE.Byline: Barbara De Witt De Witt, uninc. town (1990 pop. 8,244), Onondaga co., central N.Y., a residential suburb of Syracuse. Daily News Staff Writer Tommy by Tommy Hilfiger Thomas Jacob Hilfiger (born March 24, 1951 in Elmira, New York) is a world-famous American fashion designer and creator of the eponymous "Tommy Hilfiger" and "Tommy" brands. Biography Hilfiger was born March 24, 1951 and raised in Elmira, New York. ? Calvin Klein's CK? Ralph Lauren's Polo? Nope, it's Brendon, a scent created by 12-year-old Reseda entrepreneur Brendon Clark. And Brendon's eau d'adolescence goes on sale today, with 10 percent of the proceeds to benefit Childrens Hospital Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . A clean lemon-lime fragrance for boys that was inspired by some of the trendiest men's scents on the market, Brendon is the end result of a two-year project and the youngster's own savings. ``It all started because my mom thought I wore too much cologne,'' Brendon, a budding actor with several TV commercial credits, said with a chuckle. ``She said you could always smell me coming, and finally explained I wasn't supposed to douse douse 1 also dowse v. doused also dowsed, dous·ing also dows·ing, dous·es also dows·es v.tr. 1. To plunge into liquid; immerse. See Synonyms at dip. 2. myself with it. But I think she also noticed it because I used to mix different brand names - I love Tommy Hilfiger and Polo - and try to get my own special scent so it would be different than the colognes the other boys were wearing at school,'' he added. Since most preteen pre·teen adj. 1. Relating to or designed for children especially between the ages of 10 and 12. 2. Being a child especially between the ages of 10 and 12; preadolescent. n. A preteen boy or girl. boys aren't known for wearing cologne or starting their own business, Brendon's mother, Layne Clark, quickly saw her son was, well, different. Once she realized her son was serious about making cologne on a big-time scale, she seized the opportunity to have a son-mother project. Said Clark, ``I've just helped by taking him to meet a chemist and studying the art of fragrance making. But everything, from the idea . . . to the final formula . . . to the frosted bottle it comes in . . . is all Brendon's work.'' Working with the Los Angeles-based chemist was a thrill, but also a frustrating experience for the youngster. ``The chemist would keep mixing and experimenting and each time I'd tell him what I liked or didn't like. We both got frustrated and I think the chemist thought I was kinda picky pick·y adj. pick·i·er, pick·i·est Informal Excessively meticulous; fussy. picky Adjective [pickier, pickiest] Brit, Austral & NZ ,'' Brendon said. ``But I knew I'd know the scent when I smelled it. And finally, about two months ago, I did. And I love it. And all my friends wear it, too.'' Besides learning about perfume and chemistry, the seventh-grader at Portola Middle School in Tarzana says he also learned about business. ``If I were advising a friend who wanted to start his own business, I'd tell him to ignore bad comments, keep focused and don't give up your dreams even when your feelings are hurt,'' Brendon said. Brendon cologne is now available at several San Fernando Valley San Fernando Valley Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills. stores, including the Encino Kids Boutique and Rudnick's in Encino, where the small, square bottle of fragrance is priced at $10. Most people haven't gotten a whiff of Brendon yet, but apparently it has a universal appeal, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Terri Chapman, special events coordinator for Childrens Hospital Foundation, the fund-raising arm of the downtown medical Downtown Medical, also known as the New York Rescue Workers Detoxification Project, is a controversial Scientology clinic on 139 Fulton Street in New York City, founded in 2003 with the purpose of treating people for toxins inhaled from the smoke of the 9/11 attacks. institution. Brendon chose the hospital as beneficiary of the cologne to spread the health, so to speak: ``I thought I've had such good luck in life that it would be nice to share it with some kids who needed some.'' Hans Gutknecht/Daily News Cologne-loving Brendon Clark, 12, of Reseda has developed and is marketing his own self-named scent. CAPTION(S): photo PHOTO (color) Cologne-loving Brendon Clark, 12, of Reseda has developed and is marketing his own self-named scent. Hans Gutknecht/Daily News |
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