EATING OUT NOW IS IN AGAIN RESTAURANTS RALLY FOR THE HOLIDAYS.Byline: Brent Hopkins Staff Writer Last year's holidays weren't so happy for many in the restaurant business, but this year they're ready to party. The fourth quarter can be a crucial one for restaurants, as they rely on corporate parties to firm up the bottom line. Last year, business fell off dramatically for many, as companies canceled events in post-Sept. 11 reflection, fearful that celebration would seem inappropriate. But according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a survey of San Fernando Valley San Fernando Valley Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills. banquet sites, the mood has lifted considerably. At the Saddle Peak Lodge in Verb 1. lodge in - live (in a certain place); "She resides in Princeton"; "he occupies two rooms on the top floor" occupy, reside move in - occupy a place; "The crowds are moving in" stay at - reside temporarily; "I'm staying at the Hilton" Calabasas, harried staff members bustle through preparations for the evening. As his crew folds stacks of white napkins and delicately arranges the silverware, managing partner Gerhard Tratter sighs with weary contentment over the added business. ``It's reverting to what it used to be,'' he said. ``We're very solid. We open an extra day to accommodate the flow, and we do lunch parties, too, which we usually don't do. Now there's three Tuesday nights and a couple of Wednesdays left, and that's it.'' Compared with last year, Saddle Peak's business has risen 5.5 percent. From small parties of 10 to the several groups of more than 150 that bought out the restaurant for the entire evening, business is up across the board, Tratter said. With the most popular entree, elk elk, name applied to several large members of the deer family. It most properly designates the largest member of the family, Alces alces, found in the northern regions of Eurasia and North America. In North America this animal is called moose. tenderloin served with bacon-wrapped salsifi, arugula arugula or rocket Yellowish-flowered European herbaceous plant (Eruca vesicaria sativa), of the mustard family, cultivated for its foliage, which is used especially in salads. , Jerusalem artichokes and wild mushrooms, going for $38 apiece, the modest increase in customers helps tremendously. Restaurant experts initially fretted that business would not rebound, what with the rocky stock market and generally conservative business climate, said Andy Harris, producer of ``The TV Diner'' for KCAL-TV (Channel 9.) ``We kept waiting for the other shoe to fall, but thank goodness it never did,'' he said. ``People don't feel guilty about celebrating this year.'' While the terrorist attacks discouraged companies from indulging a year ago, this year's spate of gloomy news, from corporate scandals to fears of a war with Iraq, seems to have a reverse effect. In the Bistro Garden at Coldwater, a Studio City restaurant on Ventura Boulevard Ventura Boulevard is one of the primary east-west thouroughfares in the San Fernando Valley; as it was originally a part of the El Camino Real (the trail between Spanish missions), Ventura Boulevard is the oldest route in the San Fernando Valley. It was also U.S. , president Carolyn Niklas Pappas said she'd seen customer traffic slow down, only to rebound with the holidays. ``After the year we've had, with economics and war zones everywhere, people want to get away,'' she said. ``People are tired of sitting around moping and being depressed. They're tired of having a bad year; they want to move on.'' In the late `90s, when a thriving economy left companies fat with venture capital, a lavish year-end party was de rigueur de ri·gueur adj. Required by the current fashion or custom; socially obligatory. [French : de, of + rigueur, rigor, strictness. . Taps flowed freely at open bars, live bands entertained guests, and money was no obstacle. While none of the restaurants expects a return to that level of largess lar·gess also lar·gesse n. 1. a. Liberality in bestowing gifts, especially in a lofty or condescending manner. b. Money or gifts bestowed. 2. Generosity of spirit or attitude. , fun hasn't been totally ruled out. ``It's not just dinner and go home,'' said Ron Herman, general manager of Universal CityWalk Universal CityWalk is a part of Universal Studios Hollywood, Universal Orlando Resort and Universal Studios Japan originating from Universal's first park, Universal Studios Hollywood. . ``We're tending to see people book dinner, a party and something else - bowling, the ice rink, NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. driving. People come here for a festive nature.'' Most spots don't have the benefit of computerized race cars or bowling alleys in their midst, but they still see solid bookings. At Braemar Country Club in Tarzana, business more than doubled with an additional $20,000 in business by early November. ``People aren't going too overboard, but they want to give a nice thank- you,'' said Charis Corell, the club's private events director. ``Smaller businesses are starting to look up again, and they're trying to boost morale for employees. They want to say thanks for helping us through the really tough times.'' CAPTION(S): 4 photos Photo: (1 -- 2 -- color) Gerhard Tratter, in photo at left, who manages Saddle Peak Lodge in Calabasas, talks to an employee before the busy night shift starts. Vases of colorful cut flowers flowers cut from the stalk, as for making a bouquet. See also: Flower are carefully placed on formally laid dining table at Saddle Peak Lodge in Calabasas. (3 -- 4) Luis Garcia, above, sets tables at Saddle Peak Lodge. Area restaurants report their business has increased this holiday season. At left, server Choli A choli is a midriff-baring blouse worn in India, Sri Lanka, Bangladesh, and other countries where the sari is worn. The choli is cut to fit tightly to the body and has short sleeves with a low neck. Valdes folds dinner napkins in preparation for a holiday party at the Calabasas restaurant. Andy Holzman/Staff Photographer |
|
||||||||||||||

Printer friendly
Cite/link
Email
Feedback
Reader Opinion