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EASY-BAKE Issues Allergy Alert and Recall of Chocolate Brownie and Chocolate Frosting Mixes Due to Undeclared Milk, Wheat and Eggs.


Business Editors

PAWTUCKET, R.I.--(BUSINESS WIRE)--Oct. 21, 2003

EASY-BAKE is alerting consumers that the Chocolate Brownie In American cooking, a chocolate brownie, also known as a brownie or a Boston brownie, is a small, rich, chocolate, baked cake-slice, named after its brown color.  and Chocolate Frosting frosting

the slight graying of the haircoat around the face, particularly muzzle, in dogs with aging and as a regular feature of some breeds such as the Belgian shepherd dog.
 mixes in certain EASY-BAKE Refill Sets for the EASY-BAKE Oven The Easy-Bake Oven, currently a product of Hasbro, is a working toy oven that for many years used an ordinary light bulb as a heat source, but now has a true heating element. Eleven versions of the Easy-Bake Oven have been sold.  and the EASY-BAKE Rice Krispies Rice Krispies (known as Rice Bubbles in Australia) is a brand of breakfast cereal that has been produced by Kellogg's since 1928. They are made of rice grain which is cooked, dried and toasted. These kernels bubble and rise in a manner which forms very thin walls.  Snack Shoppe (UPC (Universal Product Code) The standard bar code printed on retail merchandise, which is administered by GS1 US, Brussels, Belgium and Lawrenceville, NJ (www.gs1.org).  code numbers listed below) contain milk, wheat and eggs that were not declared on the label. People who have an allergy or severe sensitivity to milk, wheat or eggs run the risk of serious or life-threatening allergic reaction allergic reaction
n.
A local or generalized reaction of an organism to internal or external contact with a specific allergen to which the organism has been previously sensitized.
 if they consume these mixes.

EASY-BAKE has not received any reports to date of complaints or illnesses involving these mixes in the U.S. One minor complaint was received in Canada.

UPC code numbers affected are: 076930600306, 076930600160, 076281655109, 076281656243, 076281655673, 076930656914, 076281660264.

The mixes were sold in EASY-BAKE Brand Refill Sets in a purple and pink package with the EASY-BAKE logo on the outside. The UPC code number is featured on the package in a white box. The sets were sold at major toy stores and mass merchandise outlets. The mixes were sold either separately or together with the EASY-BAKE Oven.

The EASY-BAKE Oven itself and other EASY-BAKE Brand products and mixes are not affected.

Consumers who have purchased these mixes should not use them if they have allergies. Consumers should call 800-327-8264 or go to www.easybake.com for information on how to return these mixes for a replacement mix of comparable value.

EASY-BAKE is a brand of Hasbro, Inc.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 21, 2003
Words:239
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