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EASY SPIRIT BEAUTIFIES MORE THAN YOUR FEET

 EASY SPIRIT BEAUTIFIES MORE THAN YOUR FEET
 GARDEN CITY, N.Y., Sept. 11 /PRNewswire/ -- How do you convince a


woman that it's possible to buy a pair of shoes that offer both comfort and style? Easy Spirit thinks it's easy! Confident that women will love the style and cushioning of their new dress pumps, Infatuation and Stargaze, Easy Spirit is giving out a free gift to any woman who tries them on!
 From Sept. 14 through Oct. 4, any woman who walks into a participating shoe department or independent shoe retailer to try on a pair of the new Easy Spirit dress pumps will receive a Beauty Bonus Kit with a retail value of well over $100 -- FREE! Dan Gorman, CEO of D.J. Gorman Sales Promotion, the agency that created the program, states, "This is the most valuable incentive Easy Spirit has ever given out simply for trying on a pair of pumps. That's how sure we are that women will love these new styles!" The Easy Spirit Beauty Bonus Kit is filled with savings and samples of beauty-oriented products such as fragrance, conditioner, shampoo, lingerie, pantyhose, a fashion video and more!
 From heel to toe, women can experience all the comfort and style they desire in shoes -- and get a beauty bonus -- just for trying them on.
 (Call 1-800-EASY-242 for a participating retailer in your area).
 -0- 9/11/92
 /CONTACT: Dan Gorman of D.J. Gorman Sales Promotion, 516-294-6300/ CO: Easy Spirit ST: New York IN: HOU SU: PDT


PS -- NYFNS1 -- 8303 09/11/92 07:30 EDT
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Sep 11, 1992
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