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EARTH DAY CELEBRATES 100 YEARS OF SIERRA CLUB ACTIVISM

 EARTH DAY CELEBRATES 100 YEARS OF SIERRA CLUB ACTIVISM
 SAN FRANCISCO, March 24 /PRNewswire/ -- In a small San Francisco office in May 1892, 27 outdoor enthusiasts formed an organization dedicated to exploring, enjoying and protecting the California mountains. The charter members named the new organization Sierra Club, and elected naturalist John Muir as president. Little did they realize they had initiated the modern environmental movement, or that their club would become, one century later, a leading force in the all-out battle for the health of the planet.
 Earth Day 1992 finds Sierra Club celebrating its centennial with over 630,000 members. The Centennial is a major story for Earth Day 1992, with pegs to fit any editorial need:
 -- Political innovation -- Sierra Club was the first to combine grassroots political organizing, citizen lobbying, and education in defense of the environment, pioneering many tactics now used by grassroots groups, and invigorating democracy by drawing people into the process.
 The club also pioneered the use of outdoor travel and books, magazines and photographs as parts of its educational mission.
 -- Champion of wild lands and the public interest -- Club activists fought to establish Grand Canyon, Mt. Rainier, Olympic and many other national parks; to keep Grand Canyon and Yellowstone National Parks free from damming; to preserve 103 million acres of Alaska; and to pass such visionary laws as the Endangered Species Act, the Clean Air Act, and the Wilderness Act.
 Public lands preservation fights continue: for the California Desert, Arctic National Wildlife Refuge, and for wetlands nationwide.
 -- 100 Sierra Club Environmental Heroes -- Dedicated individuals operating at the grassroots level are key to Sierra Club's success. This year we honor 100 Sierra Club Environmental Heroes -- people from every part of the country who embody our centennial themes: An Individual Can Make a Difference and Planting Seeds for the Next 100 Years. Profiles of Heroes in your region are available.
 -- Planting Seeds for the Next 100 Years -- Earth Day 1992 is a time to examine new realities facing our world and plan for its future. Sierra Club is taking the lead on issues which will command the attention of environmentally concerned people in the next century, including diversifying the movement's ethnic makeup, global population stabilization, ecosystem protection, and halting tropical deforestation and global warming.
 -0- 3/24/92
 /NOTE TO EDITORS: Press kits available, including camera-ready historic photos, profiles of 100 Heroes, and chronological history./
 /CONTACT: John Moyers of Sierra Club, 415-923-5595/ CO: Sierra Club ST: California IN: SU:


SM -- NYEFNS13 -- 0848 03/24/92 07:03 EST
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Date:Mar 24, 1992
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