EABC Joins Forces With International Television Broadcasting to Deliver Sony Entertainment Television Asia Programming On Time Warner Cable in Brooklyn & Queens.

FORT LEE, N.J./NEW YORK--(ENTERTAINMENT WIRE)--April 30, 1999--

SET Asia to debut its award-winning Asian-Indian

programming on oldest Asian-American

cable channel in the United States starting on May 1st

Ethnic-American Broadcasting Company (EABC(tm)), a member of the SkyView(R) Media Group of companies, today announced that it has signed a cable carriage agreement with International Television Broadcasting, Inc. (ITV) to distribute EABC's Sony Entertainment Television Asia(tm) (SET Asia(tm)) programming on Time Warner Cable in Brooklyn and Queens, NY.

Starting on May 1st, SET Asia will provide its powerful blend of blockbuster movies, dramas, action adventures, news, serials, sitcoms, live concerts and more on ITV's premium segment (ITV GOLD) seven days a week between the hours of 4 p.m. and 3 a.m. Eastern. Included in this premium block, ITV GOLD will continue to feature its popular live call-in programs and live talk shows between the hours of 6 p.m. and 7:30 p.m. every day. India's number one family entertainment channel (as per the TRP ratings), SET Asia offers a tremendous combination of more than 2,000 hours of original Indian and Pakistani productions, a vast range of films and special regional programming.

SET Asia in the U.S. is provided by EABC, the first and largest multi-ethnic programmer with the ability to produce and distribute foreign language media services across North America. The company's programming is available for reception nationwide on the DIRECTV PLUS System and in many markets via major cable operators, as well as on wireless and private cable systems.

ITV is a leading Asian-American cable channel available to Time Warner subscribers in Brooklyn and Queens. ITV GOLD serves close to 10,000 subscribers on Channel 77.

"We are combining the best of both companies," says Dr. B.N. Viswanath, chief executive officer of ITV. "SET Asia's strength is in its high-quality entertainment programming from the Indian subcontinent, including its popular serials, talk shows, movies and special events programs. ITV GOLD's strength is in the local flavor it brings to the channel through its live call-in shows and community news programming."

Karl Khandalavala II, ITV's news and program director, adds: "The marrying of the best of Sony and ITV GOLD is a win-win for the close to 10,000 premium cable households on Time Warner Cable's Brooklyn/Queens division who currently subscribe to ITV GOLD. We anticipate that ITV GOLD should see a jump in the number of new subscribers, which will be good news for ITV and Time Warner Cable. This will continue to make ITV GOLD the market leader in the Tri-State area."

SET Asia's programming recently secured several industry awards, including Multichannel News International's 1999 Groundbreaker award in the area of local programming and the Multi-Cultural Channel prize at the Cable Guide TV Awards in London.

"The New York City area is home to the largest concentration of Asian-American households in the United States, with a population of more than half a million," says Dee Purohit, general manager of SET Asia. "Now, SET Asia can bring a new world of entertainment and information directly to these homes. Our partnership with ITV promises to deliver the highest quality programming from the subcontinent to Time Warner subscribers in Brooklyn and Queens. What their relatives are watching on television in India, Asian-Americans living in New York can watch the very same day."

SET Asia's programming on ITV GOLD is available on Time Warner Cable for $9.95 a month. Customers interested in subscribing to this service can call Time Warner at [phone]. For specific information about the programs on ITV GOLD, you can call ITV directly at [phone].

Customers who live outside Time Warner's Brooklyn and Queens system can subscribe to SET Asia's programming via satellite on the DIRECTV PLUS(tm) System. They can also receive EABC's other South Asian channel, Network Asia, which provides a mix of Hindi- and English-language programming from the Indian subcontinent as well as locally produced shows. Network Asia complements SET Asia, and together they provide a spectacular blend of programming to South Asian viewers in the U.S. Consumers interested in receiving SET Asia or Network Asia on DIRECTV should call toll free [phone] (Hindi and English).

About EABC

A member of the SkyView(R) Media Group of companies (www.skyviewmedia.com), Ethnic-American Broadcasting Company (EABC ) is the first and largest multi-ethnic programmer able to produce and distribute foreign language media services across North America. EABC currently delivers fifteen foreign language television channels and four radio services, each designed to serve the millions of households where a language other than English or Spanish is spoken.

A vertically integrated digital Master System Operator, EABC offers programming, ad sales, marketing and distribution, customer service and billing to foreign language networks in North America. The company acquires, produces and packages ethnic services for reception on the DIRECTV PLUS System in the United States and for local cable operators. The company is privately held with offices in major cities nationwide and corporate headquarters in Fort Lee, New Jersey.

About ITV

International Television Broadcasting, Inc. (www.itvgold.com) is the largest and oldest cable television channel in the United States aimed at the South Asian community. Founded in 1985, this part-time basic (ITV)/part-time premium (ITV GOLD) channel is available to Time Warner Cable subscribers 24 hours a day, seven days a week. The programming, which is both produced locally and acquired from India and Pakistan, includes first-run movies, television serials, music, dance, drama, news and live call-in talk and game shows, in addition to SET Asia.