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EA and Indiagames Partner to Launch Key Sports, Simulation and Racing Mobile Games in India; Indiagames Secures Exclusive Rights to Distribute EA Mobile Games Across Multiple Carriers in India.

MUMBAI, India & HONG KONG & REDWOOD CITY, Calif. -- Electronic Arts (NASDAQ:ERTS), the world's leading interactive entertainment company, and Indiagames, a global leader in the distribution of mobile entertainment, today announced that the companies have signed an exclusive licensing agreement that will bring EA's roster of mobile games to consumers across multiple mobile carriers in India. The games initially released through Indiagames will include Need for Speed(TM) Underground 2, Need for Speed(TM) Most Wanted, NBA LIVE 06, Tiger Woods PGA TOUR(R) 06, EA SPORTS FIFA 06, FIFA STREET 2, Madden NFL 06, SimCity(TM) and The Sims(TM) 2. Capturing the essence of the hit franchises that inspired them, the mobile games are characterized by exhilarating gameplay, deep real-world sports rosters and advanced graphics.

"Indiagames is a key partner for us as we expand our business from packaged goods to mobile content in the burgeoning Indian marketplace. They have a strong technological infrastructure and share our passion for delivering top quality entertainment," said Jon Niermann, President, EA Asia Publishing. "Indian consumers are quickly adopting a mobile lifestyle and we believe that this partnership will give people the opportunity to experience the fun and excitement of playing great games on their mobile phones."

"We are thrilled to bring such legendary and popular games to Indian audiences. We are convinced that thousands of Indian fans will enjoy the opportunity to experience these games on their mobile phones," stated Vishal Gondal, CEO of Indiagames.

Kicking off with the release of EA SPORTS FIFA 06 this calendar year, the line-up of EA games available in India is unmatched. EA mobile accommodates players who have either a few minutes to spare or those looking for a deeper, more immersive experience. Designed to be easy-to-use, all of the titles offer intuitive controls with gameplay that is fun for either 5 minutes or 5 hours. Whether gamers are playing street-style soccer against top professionals in FIFA STREET 2, building unique cityscapes in SimCity or looking for an adrenalin rush in Need for Speed Underground 2 and Need for Speed Most Wanted, EA's wide breadth of titles offers something for everyone.

About Electronic Arts

Electronic Arts (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2005, EA posted revenues of $3.1 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

About Indiagames Ltd.

Indiagames Ltd. (IG) is one of the leading global mobile content publishers. The Company is engaged in publishing and developing games across various platforms like the Internet, PC, broadband, mobile phones, PDAs, handheld gaming devices and consoles. IG's products are developed and published across leading platforms like Java(TM), BREW(TM), I-Mode(TM), Flash Lite(TM) and Symbian(TM). The products are distributed by the Company through partnerships with major mobile operators across the globe.

Indiagames is majority owned by TOM Online Inc. (NASDAQ:TOMO) (HK GEM:8282), a leading wireless Internet company in China. Its other key investors include Macromedia, Inc. (NASDAQ:MACR), and Cisco Systems, Inc.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO, Need for Speed, SimCity and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. FIFA, Tiger Woods, PGA TOUR, John Madden, NFL and NBA are trademarks of their respective owners and used with permission. All other trademarks are the property of their respective owners.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Company Profile
Geographic Code:1USA
Date:Dec 7, 2005
Words:642
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