EA SPORTS Takes to the Track At Indianapolis; EA SPORTS Sponsors British American Racing Formula One Team at US Grand Prix September 28-30, 2001.
REDWOOD CITY, Calif.--(BW SportsWire)--Sept. 28, 2001
Electronic Arts (Nasdaq:ERTS) announces a strategic partnership with British American Racing (BAR). The sponsorship is in conjunction with the latest release in the EA SPORTS(TM) critically acclaimed Formula One series, F1 2001.
BAR cars will be marked with EA SPORTS branding at the US Grand Prix to be held at the Indianapolis Motor Speedway September 28 - 30, 2001. This opportunity to sponsor a major team in world motor sports will once again place EA SPORTS in the global sporting arena with more than 300 million television viewers. In addition, EA's latest Formula One game for PCCD and the PlayStation(R)2 computer entertainment system gives motor sports fans the chance to experience the US Grand Prix and other Formula One races from the driver's seat on October 2 when F1 2001 hits store shelves in North America.
"To be involved in what I am sure will be one of the most action packed and competitive races of the Formula One season is a very exciting proposition," said EA European Managing Director, David Gardner. "EA's commitment to motor sports has an involved history in Formula One, NASCAR, Superbike, Rally and Supercross and this partnership with BAR shows the importance of Formula One to EA SPORTS."
Given BAR's solid roots within North America and at the historic Indianapolis Motor Speedway, this partnership including EA for the US Grand Prix is a solid match.
EA's F1 development team has collaborated with many teams including BAR throughout the Formula One season in order to enhance the F1 franchise and create a true-to-life Formula One experience. Motion captures, feedback from key members of race teams and test-driven product are among the elements that the world of Formula One offered to the development and realism of F1 2001.
"The annual FIA Formula One World Championship race at Indianapolis Motor Speedway intoxicates a worldwide audience of billions, with its cocktail of speed, action, glamour and rivalry," said EA SPORTS Formula One Executive Producer, John Rostron. "Involvement with key players such as British American Racing from the real world of Formula One is an essential part of delivering this real experience in our video games."
F1 2001 from EA SPORTS is officially licensed by Formula One Administration Ltd. and features all 22 Formula One drivers, 11 teams and 17 tracks from the 2001 FIA Formula One World Championship.
About Electronic Arts
Electronic Arts (Nasdaq:ERTS), headquartered in Redwood City, Calif., is the world's leading interactive entertainment software company. Founded in 1982, Electronic Arts (EA) posted revenues of more than $1.3 billion for fiscal 2001. The company develops, publishes and distributes software worldwide for the Internet, personal computers and video game systems. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA SPORTS BIG(TM), EA GAMES(TM) and EA.COM(SM). More information about EA's products and full text of press releases can be found on the Internet at http://www.info.ea.com.
Note to Editors: Electronic Arts, EA SPORTS, EA SPORTS BIG, EA GAMES are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. EA.COM is a service mark of EA.com Inc. PlayStation is a registered trademark of Sony Computer Entertainment Inc. "Formula One", "Formula 1", "F1" and "FIA Formula One World Championship" (together with their foreign translations and permutations) are trademarks of the Formula One group of companies. An official product of the FIA Formula One World Championship licensed by Formula One Administration Limited. All other trademarks are the property of their respective owners.