EA SPORTS Names Ayan Tariq Champion of Madden NFL 07 at Madden Challenge Finals.

Winner Takes Homes $100,000

REDWOOD CITY, Calif. -- Ayan Tariq (aka Fool) from Ridgefield Park, NJ defeated 31 gamers from around the world to take home $100,000 in prize money, bragging rights and be crowned the world's best MADDEN NFL 07 player during the fifth annual EA SPORTS[TM] Madden Challenge Finals Tournament, presented by Best Buy, on Feb. 8 in Honolulu. Tariq, the winner of the Pittsburgh, PA tournament, defeated William Wolf (aka Secret), winner of the Minneapolis, MN competition, in a showdown at the Finals.

Held every year during Pro Bowl week, the EA SPORTS Madden Challenge Finals tournament from Electronic Arts (Nasdaq:ERTS) pits the winners of international, regional and online semifinal competitions against one another in an effort to nab the title and the cash prize.

"It feels great to win! I think I am going to give the money to my mom," said Tariq upon receiving the $100,000 grand prize.

In addition to the competitors, this year's event saw several NFL athletes in attendance: Chad Johnson, Antonio Gates, Derrick Brooks, Marshal Faulk, DeAngelo Hall, Roy Williams and Julian Peterson were there to show their support for the competitive spirit that gripped the Sheraton Waikiki Hotel, the site of the Finals.

The 2006 EA SPORTS Madden Challenge competitions ran regularly from Sept. 1 to Jan. 20 and is the only Electronic Arts sanctioned public tournament competition in the celebrated 17-year history of the EA SPORTS Madden NFL football video game franchise. In years past, the EA SPORTS Madden Challenge has been solely a U.S. event, but this year four international (London, Germany, Toronto, Mexico City) and two online tournaments were added, with those winners traveling to the Finals as well.

The 2006 EA SPORTS Madden Challenge semifinal winners included:

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Madden NFL 07, the best-selling football videogame franchise, which is jointly licensed by PLAYER INC. and the NFL, has sold more than 5 million copies (based on EA internal data) so far this year on 10 platforms. The Madden NFL football franchise has sold more than 51 million copies in its 16 year history. The game Madden NFL Football is the only videogame to be honored and displayed at the Pro Football Hall of Fame. Best Buy and Xbox were the official sponsors of the 2006 EA SPORTS Madden Challenge. A portion of the proceeds will be donated to NFL Youth Education Town (YET), an official NFL charity that provides high-tech educational and recreational centers designed to improve the academic, physical fitness, and job-related skills of at-risk youth. For additional information please check out www.maddenchallenge.com.

EA SPORTS[TM] is the leading interactive sports software brand in the world. Its top-selling titles and franchises include Madden NFL football, FIFA Soccer, NHL([R]), NBA LIVE basketball, Tiger Woods PGA TOUR([R]), MVP Baseball([TM]), NCAA([R]) Football and NASCAR[R] racing. The EA SPORTS home page is www.easports.com.

About Electronic Arts:

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS[TM], EA[TM], EA SPORTS BIG[TM] and POGO[TM]. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

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