EA SPORTS' Madden NFL 08 Hits Retail Stores Nationwide.Top Selling Franchise Unveils New Read and React System and is Now Available on Ten Platforms REDWOOD CITY, Calif. -- Electronic Arts (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ERTS ERTS Electronic Arts, Inc. (stock symbol) ERTS Earth Resources Technology Satellite (US NASA) ERTS Embedded Real Time Systems ERTS Enhanced Remote Transit Shed ) today announced that Madden NFL 08, the newest iteration of the best-selling EA SPORTS[TM] football franchise with the exclusive videogame license of the NFL and PLAYERS INC, is now available in stores nationwide. Awarded the 2007 Game Critics "Best Sports Game" award at last month's E3 Media and Business Summit, Madden NFL 08 features a unique combination of innovative gameplay and authentic NFL football simulation. Now in its 18th year, the Madden NFL Football franchise continues to stand out as Madden NFL 07 was last year's #1 selling video game in North America with more than seven million copies sold1 since launch. Madden NFL 08 features a new Read and React system that allows gamers to quickly identify the strongest players on the field, and to make game-altering adjustments to further affect each and every play. New player skill icons identify on-field strengths and weaknesses, providing an immediate read on what an opponent is doing. This new icon system complements a deeper gameplay experience that maximizes the skill of the individual NFL superstars, separating them from the role players, and takes NFL football strategy to a new level. Players will rule the gridiron with intuitive controls, fluid gameplay and a new branching animation system that yields the jaw-dropping tackles and spectacular catches in Madden NFL 08. New player moves, lateral passes and the dynamic Hit-Stick 2.0 gives gamers an unprecedented and hyperrealistic NFL football experience. Developed in Orlando, Florida by EA Tiburon, Madden NFL 08 is available for the Xbox[R] and Xbox 360[TM] video game systems from Microsoft, PlayStation[R]2 and PLAYSTATION[R]3 computer entertainment systems, Wii[TM], Nintendo GameCube[TM], Nintendo DS[TM], PC, Mobile, PSP (PlayStation Portable) See PlayStation. [R] (PlayStation[R]Portable) handheld entertainment system and is rated E by the ESRB ESRB Entertainment Software Rating Board ESRB Estrogen Receptor Beta ESRB Explosive Safety Review Board . EA SPORTS[TM] is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL Football, FIFA FIFA International Association Football Federation [French Fédération Internationale de Football Association] FIFA n abbr (= Fédération Internationale de Football Association) → FIFA f Soccer, NHL NHL Non-Hodgkin's lymphoma, see there ([R]) hockey, NBA LIVE basketball, NCAA NCAA abbr. National Collegiate Athletic Association ([R]) Football, Tiger Woods PGA TOUR Tiger Woods PGA Tour is a series of video games developed and published by Electronic Arts featuring professional golfer Tiger Woods. History EA has had three golf series in its history:
For more information about Madden NFL 08, check out www.madden08.com. About Electronic Arts Electronic Arts Inc. (EA), headquartered in Redwood City, California Redwood City is a suburb located on the San Francisco Peninsula in the San Francisco Bay Area of California. Redwood City is the county seat of San Mateo County. As of the 2005 census, the city had a total population of 76,000. , is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS[TM], EA[TM], EA SPORTS BIG[TM] and POGO[TM]. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com. EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U. S. and/or other countries. John Madden NFL, FIFA, NHL, NBA, NCAA, Tiger Woods PGA TOUR and NASCAR are trademarks of their respective owners and used with permission. PLAYSTATION, PlayStation and PSP are registered trademarks of Sony Computer Entertainment Inc. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies. Nintendo GameCube, Nintendo DS and the Wii are trademarks of Nintendo. All other trademarks are the property of their respective owners. 1 according to the NPD Group |
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