EA Named Platinum Sponsor for 2007 Women in Games International Conference.Conference Designed to Celebrate Women in Games and Build Female Profile in Growing Entertainment Industry REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif. -- Electronic Arts Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ERTS ERTS Electronic Arts, Inc. (stock symbol) ERTS Earth Resources Technology Satellite (US NASA) ERTS Embedded Real Time Systems ERTS Enhanced Remote Transit Shed ) today announced that it is a platinum sponsor of the 2007 Women In Games International (WIGI WIGI Within Grade Increase ) conference and will host the March 6th event at its company headquarters in Redwood Shores, California Redwood Shores is an upscale and desirable [1] waterfront neighborhood on the San Francisco Peninsula in California. It is located on the eastern edge of Belmont, but is actually part of incorporated Redwood City. . The conference theme is "From Production to Profit: Creating and Marketing Games for Women". EA's Lucy Bradshaw, VP and Head of Production and Development for Maxis/Electronic Arts will deliver the opening keynote entitled, "The Secrets of The Sims Success". EA and WIGI are committed to promoting the inclusion and advancement of women in the growing interactive entertainment industry. Representing 38% of the game playing population, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the Entertainment Software Association, women players are a growing force within the gaming community A gaming community is usually a group of like minded individuals working towards a goal (such as promoting fair play and team work) or supporting each other within games (usually online video games such as MMORPG's or FPS's) RTS(real time strategy) games are developing larger . EA is responding to this demand by encouraging and empowering female students and young professionals to take the industry seriously and consider it for a future career. With over 20% of its population comprised of females, EA is committed to driving that number higher through outreach and education programs such as this. Sponsorship of the conference is part of EA's diversity outreach program which also includes an annual scholarship at the USC An abbreviation for U.S. Code. Summer Camp which assures an aspiring female game designer a coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. spot in the school's unique computer science summer program. These initiatives are meant to encourage women to pursue their passion for gaming and enter the industry as professionals. Gabrielle Toledano, Senior Vice President of Human Resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. at EA commented that, "At EA, we are fortunate to have some of the industry's most talented women contributing to our teams. We are proud that women represent such a significant and important portion of our population but the ratio of women to men is still too low. We hope that this program and others like it help to inspire young women to consider interactive entertainment for their careers. And for the women already in the industry, the WIGI is a wonderful forum to raise issues and questions that relate to creative expertise, career opportunity and professional growth. We are thrilled to be a WIGI sponsor and to have so many empowered, insightful women contributing to the panels." "This is an outstanding partnership," said Sheri Graner Ray Sheri Graner Ray has been making computer games since 1990. She has worked for such companies as Electronic Arts, Origin Systems, Sony Online Entertainment, and Cartoon Network, and has worked on such licenses as Star Wars Galaxies, Ultima, and Nancy Drew. , Executive Chair of Women in Games International. "WIGI is focused on getting the word out about the importance of women in this industry and we are so pleased that EA is helping lead the way. With our topical focus at this conference on women as players and consumers, this is also the chance for the industry to learn how EA and other publishers are re-considering the needs and interests of the female customer in their game production and marketing processes." The Women In Games International Conference-San Francisco will be held at Electronic Arts' headquarters, located at 250 Shoreline Drive in Redwood Shores, California. Attendance is $45 for general attendees, $35 for WIGI members and $30 for students with I.D. Space is limited, so interested attendees are encouraged to secure their spot by registering at: www.womeningamesinternational.org. About Electronic Arts Electronic Arts Inc. (EA), headquartered in Redwood City, California Redwood City is a suburb located on the San Francisco Peninsula in the San Francisco Bay Area of California. Redwood City is the county seat of San Mateo County. As of the 2005 census, the city had a total population of 76,000. , is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. For more information about Pogo visit www.pogo.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com. Electronic Arts, EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners. About WIGI Women In Games International was founded in 2005 in response to a growing demand around the world for the inclusion and advancement of women in the game industry. Women In Games International is managed by a steering committee comprised of like-minded individuals, is supported by corporate and media sponsors, and directed by a global advisory board. The organization has been developed in partnership with the Women in Games Conference in Dundee, Scotland. |
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