EA Forms Development Studio in Singapore; New Studio Will Localize EA's Popular Games for the Asian Market.SINGAPORE & REDWOOD SHORES, Calif. -- Electronic Arts (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ERTS ERTS Electronic Arts, Inc. (stock symbol) ERTS Earth Resources Technology Satellite (US NASA) ERTS Embedded Real Time Systems ERTS Enhanced Remote Transit Shed ), the world's leading developer and publisher of interactive entertainment today announced an initiative that will bring game development and localization Customizing software and documentation for a particular country. It includes the translation of menus and messages into the native spoken language as well as changes in the user interface to accommodate different alphabets and culture. See internationalization and l10n. to Singapore. Based in the heart of the city at No. 1, Fifth Ave. #04-07 Guthrie House, the studio will focus on localizing and customizing popular EA games into at least five different languages for distribution throughout the Asia region. In addition, the studio is poised to evolve into an online game development facility. A development team is already in place and the first localized projects have already started to be shipped. VP Operations, Asia, Ms. Irene Chua will manage the development studio which currently has a development team of 20 international staff from Japan, Korea, Taiwan, Singapore and Holland. EA veteran Chris Thompson
Chris Thompson (also known as Chris Hamlet Thompson , Vice President and GM of EA Southeast Asia Southeast Asia, region of Asia (1990 est. pop. 442,500,000), c.1,740,000 sq mi (4,506,600 sq km), bounded roughly by the Indian subcontinent on the west, China on the north, and the Pacific Ocean on the east. will also be based in Singapore to oversee EA's publishing business. Chris comes to Singapore from Tokyo where he spent seven years serving as General Manager of EA Japan. "We are happy that Electronic Arts has chosen Singapore to establish their primary localization studio in Asia. In addition, EA will also be able to utilize the studio for online game development. EA is the latest addition of top tier digital media companies that EDB EDB ethylene dibromide; a grain fumigant toxic to chickens. has attracted to Singapore over the past 18 months. It is a significant boost to our efforts in building Singapore into a Digital Media Capital, where Singapore creations can be made for global consumption," said Mr. Teo Ming Kian, Chairman, Economic Development Board. "We are excited to build a team that will customize and localize lo·cal·ize v. lo·cal·ized, lo·cal·iz·ing, lo·cal·iz·es v.tr. 1. To make local: decentralize and localize political authority. 2. EA's games for the pan-Asian market," said Jon Niermann, President, EA Asia Publishing. "Singapore offers everything we need to build a world class creative organization. The Economic Development Board has been very supportive and we are looking forward to working closely with them to build a positive local presence." About Electronic Arts Electronic Arts (EA), headquartered in Redwood City, California Redwood City is a suburb located on the San Francisco Peninsula in the San Francisco Bay Area of California. Redwood City is the county seat of San Mateo County. As of the 2005 census, the city had a total population of 76,000. , is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2005, EA posted revenues of $3.1 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com. Electronic Arts, EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. |
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