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EA Announces All-New Arena Football Videogame Franchise; Experience The Excitement of Indoor Football With Fans, Fireworks and Rock-Concert Atmosphere.

REDWOOD CITY, Calif. -- Electronic Arts (Nasdaq:ERTS) announced today that Arena Football(TM) will be available in stores on February 7, 2006, two weeks into the AFL's 20th season, under the EA SPORTS(TM) brand. Arena Football is in development in Orlando, FL by EA Tiburon, makers of the best-selling Madden NFL Football, NASCAR(R), NCAA(R) Football and NFL STREET franchises.

"The goal of EA SPORTS Arena Football is to make gamers think differently about how they play a football videogame," said Jon Dean, Executive Producer, EA Tiburon. "Arena Football is a fast-paced action oriented sport that relies on big plays and relentless offense -- we will give gamers a host of features that will deliver this experience."

Arena Football replicates the unique intensity and passion of the indoor gridiron, giving gamers a completely different football gaming experience. Staying authentic to AFL(R) rules, Arena Football will feature 8-on-8 play, including six players who play both sides of the ball, and the ability to send players into and over the walls with each exciting play. Fast-paced and high-scoring offenses allow players to launch an all-out aerial assault using playbooks created by actual AFL coaches.

The arena comes alive with fans, fireworks and a rock-concert atmosphere. For the first time ever in sports gaming, an in-game telemetry system will provide real-time information about opponents such as passing tendencies, scoring history and player health. Players can build an AFL powerhouse in Season mode and win their way to ArenaBowl or challenge the best players in the nation with head-to-head online play.

Arena Football will be available for the PlayStation(R) 2 computer entertainment system and Xbox(R) videogame system from Microsoft. This product is not yet rated by the ESRB.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2005, EA posted revenues of $3.1 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is More information about EA's products and full text of press releases can be found on the Internet at

INTERNET CONNECTION REQUIRED for online play. Online play may not be available on all platforms. See product pack for details.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. PlayStation is a registered trademark of Sony Computer Entertainment Inc. AFL, ARENA FOOTBALL LEAGUE, and all names of the AFL and the AFL Member Teams are trademarks owned by the Arena Football League, LLC, Chicago, Illinois. All Rights Reserved. NASCAR, NCAA, NFL and the mark and name "John Madden" are trademarks of their respective owners and used with permission. Microsoft and Xbox are either trademarks or registered trademarks of Microsoft Corporation. All other trademarks are the property of their respective owners.
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Publication:Business Wire
Geographic Code:1USA
Date:Sep 15, 2005
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