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E3EXPO Announces Conference and Workshop Program; More Than 100 Key Industry Faculty to Lead Educational Seminars.


Entertainment Editors/Business Editors/High-Tech Writers

E3Expo 2003

LOS ANGELES--(BUSINESS WIRE)--March 11, 2003

The Interactive Digital Software Association (IDSA IDSA Infectious Diseases Society of America
IDSA Industrial Designers Society of America
IDSA Interactive Digital Software Association
IDSA Institute for Defense Studies and Analyses (India)
IDSA International Dark Sky Association
) today unveiled a new comprehensive lineup of conferences and workshops, panel discussions and special interviews which will take place at E3Expo 2003, the world's pre-eminent interactive entertainment trade event. The power-packed sessions will feature more than 100 industry leaders including John Carmack, Peter Molyneux and Will Wright to name a few.

With the world of interactive entertainment rapidly evolving and expanding, staying abreast of the latest trends and issues has become increasingly important to all those involved in the industry. E3Expo conference participants can pursue their individual educational objectives by registering for one of the four themed conference tracks. Thirty-three conference and workshop sessions will bring the best minds in the industry together with conference participants, creating a hands-on learning environment which is unique to E3Expo. This year, the program also will feature new luncheon sessions, a first for the show.

"The E3Expo conference program has always been the premier forum for industry professionals to explore the very latest opportunities and challenges that face our business, and the E3Expo `03 program is no exception," said Douglas Lowenstein, president of the IDSA, the trade association that represents U.S. computer and video game publishers and owns E3Expo. "Whether it be business strategies, content delivery options, development issues, or global trends, E3Expo's conference and workshop program offers an unparalleled opportunity for industry professionals to learn from the leaders and sharpen their skills."

The following conference sessions will be held May 13-15, 2003, at the Los Angeles Convention Center The Los Angeles Convention Center (abbreviated LACC) is a convention center in downtown Los Angeles. The LACC hosts annual events such as the Greater Los Angeles Auto Show, and was best known to video games fans as host to E3 until its cessation in 2006. .

Conference Sessions

The Online & Wireless (r)Evolution

-- Persistent Worlds: Toward What Future?

Moderator: Jessica Mulligan mul·li·gan  
n.
A golf shot not tallied against the score, granted in informal play after a poor shot especially from the tee.



[Probably from the name Mulligan.]

Noun 1.
, President, The Themis Group; Panelists: Jeff Anderson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Turbine Entertainment Software; Mark Jacobs, President, Mythic Entertainment; Philip Rosedale, Linden Labs

-- Design Secrets: Online -- USA And Asia

Panelists: Richard Garriott, Executive Producer, NCsoft; Raph Koster, Sony Online Entertainment Sony Online Entertainment (SOE) is a game development and game publishing division of Sony that is best known for creating massively multiplayer online games, including EverQuest, EverQuest II, PlanetSide, and Star Wars Galaxies  

-- Consoles Go Online: First Semester Grades

To be determined

-- Take Your Game Online: Four Case Studies

Panelists: Matt Firor, Mythic Entertainment ("Dark Age of Camelot Dark Age of Camelot is a 3D medieval fantasy MMORPG that revolves around the war between three realms at the end of King Arthur's rule: Arthurian-inspired Albion, Norse mythology inspired Midgard, and Celtic Hibernia. "); Brian Soderberg, Zipper Interactive ("SOCOM SOCOM Special Operations Command (US DoD) : U.S. Navy Seals"); Patrick Soderlund, Digital Illusions ("Battlefield 1942")

-- Survive The Platform Shakeout In Mobile Gaming

Moderator: Dan Scherlis, EtherPlay; Panelists: Vesa-Pekka Kirsi, Senior Manager Games Applications, Nokia

-- Charting Change In Mobile Entertainment: For Survival And

Success

Moderator: Eric Goldberg, President, Crossover Technologies; Panelists: Paul Goode, Motorola; Mitch Lasky, CEO, JAMDAT Mobile, Inc.; Elizabeth Schimel, AT&T Wireless

Games Go Global: The New Reality

-- Big Money: How Big Ideas And Global Corporations Are Changing

The Face Of Gaming

Moderator: Amy Bernstein, Senior Editor, Business 2.0; Panelists: Philippe Erwin, Vice President, Interactive Entertainment, Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
.; Charles Hirschhorn, CEO & Founder, G4; David Mandelbrot, General Manager/Vice President, Media and Entertainment, Yahoo! Inc.; Ilkka Raiskinen, Senior Vice President, Entertainment and Media, Nokia

-- A Global Tour Of Top Games, Genres And Trends

Panelists: Dejian Liu, NetDragon; Starr Long, Producer, NCsoft

-- John Carmack: Out of the Shadows

Moderator: N'Gai Croal, General Editor, Newsweek; Speaker: John Carmack, Co-owner, Technical Director, id Software

-- Game Gems From Asia: More Influential Than You Think

Moderator: Justin Hall, Game Culture Correspondent, Links.net; Panelists: Joon S. Oh, Global Business Manager, CCR 1. CCR - condition code register.
2. CCR - (Database) concurrency control and recovery.
, Inc

-- Hot Shots: Learning From The Next Generation Of Game Designers

Moderator: Greg Kasavin, GameSpot; Panelists: Mathieu Ferland, Senior Producer, Ubi Soft/Montreal; Ted Price, President & CEO, Insomniac Games; Harvey Smith, Project Director, ION Storm

-- New Approaches To PR: The Modern Rules Of Engagement

Moderator: Anita Chabria, Los Angeles Bureau Chief, PRWeek Magazine; Panelists: Marc Saltzman, Freelance Journalist; Tina Vennegaard, Senior Vice President, Golin/Harris International

Effective Business Strategies for Today's Marketplace

-- Reaching The New Gamer

Moderator: Jason Rubin, President and Co-founder, Naughty Dog, Inc.; Panelists: Vince Broady, Senior Vice President, GameSpot

-- Marketing Solutions For Every Budget

Moderator: Brian Baglow, Founder and CEO, Indoctrimat PR; Panelists: Liz Allen, LucasArts Entertainment; Brent Stafford, Development Director, Entertainment, Alliance

-- Analyst Roundtable: How They Work, What They Know

Moderator: Alex Pham, Technology Reporter, Los Angeles Times Los Angeles Times

Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name).
; Panelists: Alison Locke, Executive Vice President of North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 Publishing, THQ THQ Toy Headquarters
THQ Territorial Headquarters
THQ Tehsil Headquarters (Pakistan)
THQ The Holy Quran
THQ Theater Headquarters
; Richard Ow, Senior Account Manager, Video Games, NPD/Funworld; Michael Pachter, Vice President, Research Entertainment, Wedbush Morgan Securities; Simon Price, International Data Group; Edward Williams, Gerard Klauer Mattison

-- Start-Up Summit: How To Market Your Talent And Focus Your

Business Strategy

Moderator: Aaron Loeb, Producer, Planet Moon Studios Planet Moon Studios is a game development studio based in San Francisco, California founded by ex-Shiny Entertainment developers Nick Bruty (President) and Bob Stevenson (CEO) in 1997. ; Panelists: Jeff Butler, Vice President, Sigil Games Online Sigil Games Online, Inc. was a computer game developer based in Carlsbad, California that was founded by Brad McQuaid and Jeff Butler in January 2002. On January 30, 2007, Sigil released their debut game "", a massively multiplayer online role-playing game co-published by Sony ; Tim Morten, CEO, Savage Entertainment; James Schmalz schmaltz also schmalz  
n.
1. Informal
a. Excessively sentimental art or music.

b. Maudlin sentimentality.

2. Liquid fat, especially chicken fat.
, Founder and Creative Director, Digital Extremes

-- Taking A Lesson From The Boom In Sports Games

Panelists: John Schappert, Vice President & General Manager, Electronic Arts; Greg Thomas, Vice President, Product Development, Sega of America/Visual Concepts

-- Grow Your Career In The Game Industry

Moderator: Jason Della Rocca Jason Della Rocca (1974—) is the executive director of the International Game Developers Association (IGDA).[1] Della Rocca has supervised the daily operations, outreach initiatives, and membership programs of the organization since September 2000. , Program Director, IGDA IGDA International Game Developers Association
IGDA Interactive Graphics and Data Analysis
; Panelists: Karthik Bala, Vicarious Visions

Game Development: What Works

-- Hired Guns: The New Talent Pool And How To Fit In

Moderator: Noah Falstein, President, The Inspiracy; Panelists: Nick deSemov, Art Director, A-Wake Productions; Ken Goldstein, Executive Vice President and Managing Director, Disney Online; American McGee, Chief Creative Officer, Carbon6 Entertainment

-- Music Matters

Moderator: Joe D'Angelo, MTV News; Panelists: Germaine Gioia, Vice President Licensing, THQ, Inc.; Rob Gordon, Capital/EMI; Courtney Holt, Executive Vice President-Marketing, Interscope Geffen A&M Records; Steve Schnur, WW Executive of Music, Creative Vice President, Electronic Arts

-- Sneak Peeks: Taking The Wraps Off The Hottest New Titles

Moderator: Geoff Keighley, Editor, GameSlice.com; Panelists: Neil Young, Vice President & Executive in Charge of Production, Electronic Arts

-- Game AI Update: New Ways Of Engaging the Player

Moderator: Richard Rouse III Richard Rouse III is an American video game designer and writer best known as the designer of The Suffering games and the author of .

Rouse started out as a writer at Macintosh gaming magazines like Inside Mac Games and Mac Games Digest
, Lead Designer, Surreal Software; Panelists: Doug Church, Game Designer, IONStorm/Austin; Richard Evans, Lionhead Studios; Brian Reynolds, President, Big Huge Games Big Huge Games is a computer game developer located in Timonium, Maryland. The company was founded in February of 2000 by four veteran game industry developers: Tim Train, David Inscore, Jason Coleman and Brian Reynolds, lead designer of Civilization II,  

-- Tap the High-Tech Pulse Of Gaming

Panelists: Kim Pallister, Intel; Fred Swan, Director, Marketing, Logitech

-- New Hooks In Gaming

Moderator: David Kushner, Journalist; Panelists: David Jones, Real Time Worlds; Peter Molyneux, Managing Director, Lionhead Studios; Will Wright, Designer, Maxis/EA

In addition to conferences, the following nine in-depth workshops will be offered.

Workshop Sessions

-- Read The Marketplace For Added Profit

Moderator: Michael Gartenberg, Vice President and Research Director, Jupiter Media Metrix; Panelists: Carolyn Feinstein, Vice President of Marketing Communications, Electronic Arts; Bill Fulton, User Testing Manager, Microsoft; Scott McDaniel, Vice President Marketing & Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , Sony Online Entertainment; Tobi Saulnier, Vice President, Product Development, Vicarious Visions

-- The Design Document: Necessary, Necessary Evil Or Not Needed

Moderator: Randy Angle, President/Creative Director, Pronto pron·to  
adv. Informal
Without delay; quickly.



[Spanish, from Latin prmptus; see prompt.
 Games; Panelists: Haden Blackman, LucasArts Entertainment; Marc LeBlanc, Sega of America/Visual Concepts; Carly Staehlin, Design Manager, Ncsoft

-- Smart Games Break Out

Panelists: Barbara Hayes-Roth, CEO, Extempo Systems; Randy Hinrichs, Microsoft; Michael Macedonia, CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. , U.S. Army; Jesse Schell, Professor Entertainment Technology, Carnegie Mellon University Carnegie Mellon University, at Pittsburgh, Pa.; est. 1967 through the merger of the Carnegie Institute of Technology (founded 1900, opened 1905) and the Mellon Institute of Industrial Research (founded 1913).  

-- Working Smart: Understanding The Decision-Making Process At

The Highest Levels

Moderator: Dean Takahashi, Staff Writer, San Jose Mercury News The San Jose Mercury News is the major daily newspaper in San Jose, California and Silicon Valley. The paper is owned by MediaNews Group. Its headquarters and printing plant are located in North San Jose next to the Nimitz Freeway (Interstate 880). ; Panelists: Paul Baldwin, Eidos Interactive; Frank Gibeau, Senior Vice President North America Marketing, Electronic Arts; Lorne Lanning, President and Creative Director, Oddworld Inhabitants; Ray Muzyka, Joint CEO/Co-Executive Producer, BioWare Corp.

-- Use The Web To Publish, Market And Protect Your Game

Moderator: Chris Kantrowitz, CEO, The Groove Alliance; Panelists: Alex St. John Alex St. John, along with Craig Eisler and Eric Engstrom, created the original Microsoft DirectX specification. Alex also become something of an evangelist for the technology through magazine articles (notably boot) and interviews on the newly created web. , CEO & Co-founder, WildTangent; Jeff Tunnell, Garage Games

-- Pitching Your Game Idea Or Studio's Expertise: The New Rules

Moderator: Trent Ward, Senior Producer, Digital Eclipse; Panelists: Seamus Blackley, Capital Entertainment Group, Inc.; Tom Frisina, Vice President & General Manager, Electronic Arts; Alex Garden, Chief Executive Officer, Relic Entertainment; James Regan, Director - Business Development, Ubi Soft

-- Persistent World Overview: Where The Bar Is Now

Moderator: Rob Levine, Wired Magazine; Panelists: David Cohen Corval, President, Producer, Editorial Director, NEVRAX; Brad McQuaid, President & CEO, Sigil Games Online; Richard Vogel, Sony Online Entertainment

-- Funding Tip Sheet: Strategies For Tapping Into Today's Money

Stream

Moderator: Donald Karl, Partner, Perkins Coie LLP LLP - Lower Layer Protocol ; Panelists: Mark Long, Co-founder & Co-CEO, Zombie Studios; Gene Mauro, CEO, Capital Entertainment Group, Inc.; Bruce McMillan, Executive Vice President, Worldwide Studios, Electronic Arts

-- Mobile Game Hit List: What Makes Them So Good

Moderator: Matthew Bellows, President, Wireless Gaming Review; Panelists: Stephane Vergneres, Games Product Manager, In-Fusio

Registration Information

Attendees can register for these workshops and conferences by logging on to www.e3expo.com, where daily schedules and additional information about the conferences are posted. The Web site also contains general registration information for the show, which takes place May 14-16.

E3Expo, now in its ninth year, is owned by the Interactive Digital Software Association (IDSA), the U.S. association dedicated to serving the business and public affairs needs of the companies publishing interactive games for video game consoles This is a list of video game consoles by the era they appeared in. Eras are named based on the dominant console type of the era (even though not all consoles of those eras are of the same type). Some eras are referred to based on how many bits a major console could process. , handheld devices, personal computers, and the Internet. IDSA members collectively account for more than 90 percent of the $6.9 billion in entertainment software sales in the U.S. in 2002, and billions more in export sales of American-made entertainment software. The IDSA offers services to interactive entertainment software publishers including a global anti-piracy program, owning the Electronic Entertainment Expo trade show, business and consumer research, government relations and First Amendment and intellectual property protection efforts.

E3Expo is a trade event, not open to the general public. Only working journalists with qualified media outlets will be eligible to register for media badges. No one under the age of 18 will be admitted, including infants. This policy is strictly enforced.
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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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