E-point 52 Released.

Point Information Systems began delivering e-point 5.2, designed to address key customer relationship management requirements by applying CRM across all distribution channels for more focused solutions for contact centers, one-to-one direct marketing and hybrid CRM business strategies. Combining Web CTI capability, media-blended queues and customer scoring and loyalty tools, the solution enables knowledge-based personalizarion of messages for personalized sales and service processes for cross-selling and upselling. This capability is also intended to enhance self-service by removing any dependency on e-mail or content management systems. e-point 5.2's new dashboard provides a unified view of all campaign information to make it easier to apply analytical models, define target groups, create and broadcast marketing messages and track campaigns. The product's enhanced customer scoring facility allows for rating customers on a variety of criteria and enables improved targeting of campaigns and the timely activati on of loyalty motivators.