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E-mail Campaign Management Tool. (Security).


The Email Campaign Management Tool developed in-house by Identex with Microsoft .NET See .NET.  technology, is designed to create and implement customised email campaigns for customer acquisition, retention and development. The tool can be delivered on a single desktop, over the net as an ASP service, or as part of a marketing automation solution.

Features include:

* A Web based Coming from a Web server. See Web application.  (Wizard driven) procedure allows the user to create, store and delete mailing campaigns, communications, email lists, messages and trackable links.

* Set up viral and auto-response email messages.

* Manage micro-site links.

* Configure See configuration.

(software) configure - A program by Richard Stallman to discover properties of the current platform and to set up make to compile and install gcc.

Cygnus configure was a similar system developed by K.
 and test stop/start communications.

* Compile on line reports on mailings and click through data

* Campaign evaluation.

* Personalised Adj. 1. personalised - made for or directed or adjusted to a particular individual; "personalized luggage"; "personalized advice"
individualised, individualized, personalized
 email to match a customers profile.

The .Net technology assists in access and interoperability The capability of two or more hardware devices or two or more software routines to work harmoniously together. For example, in an Ethernet network, display adapters, hubs, switches and routers from different vendors must conform to the Ethernet standard and interoperate with each other.  between legacy systems.

www.identex.co.uk
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Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:from Identex
Publication:Database and Network Journal
Article Type:Brief Article
Geographic Code:4EUUK
Date:Apr 1, 2002
Words:127
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