E-magine the possibilities.

One of the state's 10 largest advertising firms has both a new home and a new name.

Mark Myers, president and CEO of Fort Smith's Advertising Plus Inc., changed the agency's name to E-magination on July 17.

The change is part of the agency's new look after a move across town in Fort Smith.

"Over the last year as we have reached outside of our traditional Fort Smith/Northwest Arkansas market, we began to find people who were confused by the name," he said via e-mail. "Either they thought we were too small to do their work or they thought we were a specialty shop. Being one of Arkansas' ten largest agencies, we felt we needed a name that better explained who we are and what we could do. E-magination does that for us."

Myers said the agency has about $2.5 million in annual billings.