E-centives, Inc. Prepares to Take Restructuring Charge; Sets Date to Discuss Second Quarter 2002 Financial Results; Wednesday, August 7, 2002, at 6:00 PM Zurich Time -12:00 PM ET-.

Business Editors & Technology Writers

BETHESDA, Md.--(BUSINESS WIRE)--July 23, 2002

E-centives, Inc. (SWX:ECEN), a leading provider of interactive direct marketing technologies and services for global marketers, today announced that it will take a second quarter restructuring charge associated with the elimination of certain non-core assets as the company continues to refine its strategic growth focus on its successful IDBM (Interactive Database Marketing) system. These actions will lessen the company's dependence on its cash resources (reduce cash outlays), and drive the company closer to achieving its goal of positive EBITDA. The restructuring charge will include costs associated with various lease terminations, fixed asset write-offs and severance payments to former associates.

The Company will host a live telephone conference call and audio Webcast at 6:00PM Zurich Time (12:00PM Eastern Time) on Wednesday, August 7, 2002 to review earnings results for the second quarter. The Webcast can be accessed by visiting www.e-centives.com/corp/investor. As an alternative, participants can dial 1.630.395.0035 (International callers) or toll free 1.888.577.8992 (US callers) to hear the live audio portion of the presentation. After dialing in, please wait for the conference coordinator and reference the password "E-centives." The conference leader will be E-centives, Inc.'s Chief Financial Officer, David Samuels. The telephone conference will be available for replay until August 14 by dialing 1.402.998.1838 (International callers) and 1.888.567.0483 (US callers).

About E-centives, Inc.

Founded in 1996, E-centives is a leader in interactive direct marketing technologies and services for global marketers. E-centives provides a complete suite of patented and unique technologies that enable leading global businesses to acquire, retain and forge stronger, more valuable relationships with their audiences. Clients include Nestle USA, Reckitt Benckiser, and AOL. Headquartered in Bethesda, MD, with offices in San Francisco, New York, and London, E-centives, Inc. is traded on the SWX New Market of the SWX Swiss Exchange under the symbol "ECEN."

Under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, E-centives cautions investors that any forward-looking statements or projections made by the company, including those that may be made in this press release, are based on management's expectations at the time they are made, but they are subject to risks and uncertainties that may cause actual results to differ materially from those projected. Specifically, E-centives forecasts of revenue growth, customer growth and EBITDA are forward looking in nature, and could differ materially from current expectations. E-centives' future results may be impacted by factors such as technological changes, market acceptance of the company's services, E-centives' ability to grow its customer base, and competitive market pressures. E-centives' future results also may be impacted by other risk factors listed in its prospectuses dated October 2, 2000, July 3, 2001, November 21, 2001 and January 29, 2002, and Forms 10-K and 10-Q filed with the Securities and Exchange Commission. By making these forward-looking statements, E-centives undertakes no obligation or intention to update these statements after the date of this release.