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E-buyers, beware!


Counterfeit To falsify, deceive, or defraud. A copy or imitation of something that is intended to be taken as authentic and genuine in order to deceive another.

A counterfeit coin is one that may pass for a genuine coin and may include a lower denomination coin altered so that it may
 merchandise is rampant on the Web, and buyers using online auction sites like eBay are especially vulnerable. Jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion.

The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring.
, watches, artwork, designer goods, and autographed sports memorabilia The term sports memorabilia usually refers to anything that can be directly connected to a sports event or personality. These items are generally gathered by fans of the particular sport, athlete or team that the item signifies or by collectors who find value in the rarity  are just a few of the items most frequently faked. EBay, which has 180 million members, says that it has no responsibility for fakes listed on its site because it is merely a marketplace. But Tiffany Tiffany, Tiffanie (UK)

a semi-longhaired version of the Burmese cat. It has a fine, silky coat in many colors.
 & Co. is suing eBay for facilitating the trade of fake Tiffany jewelry and other items, and contends that eBay "charges hundreds of thousands of dollars in fees" for counterfeit sales. If Tiffany wins, it could threaten eBay's entire business model: It would be nearly impossible for the company to police a site that has approximately 60 million items listed at any given time. "We're not jewelry experts," says Hani Durzy, an eBay spokesman. "We're experts at building a marketplace and bringing buyers and sellers together."
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Title Annotation:THE INTERNET
Publication:New York Times Upfront
Geographic Code:1USA
Date:Mar 13, 2006
Words:148
Previous Article:The 'cute' factor.(BEHAVIOR)
Next Article:Noted & quoted.(SOUNDBITES)
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