E-BUSINESS PEOPLE.

Rooster.com, Bloomington, Minn., hires John Carroll as manager of product operations and Sevren (Sev) Maynard as director of business development. Both join Rooster.com from Cargill, where Carroll managed the company's feedgrain trading for the eastern United States and Maynard was a founding director of its eVenture group.

DirectAg.com, St. Paul, Minn., hires Jim Gerardot as executive director of animal health and productivity, Gunter Hess as director of animal health e-commerce operations and Victor Wright as director of animal health and productivity partnership accounts. Gerardot was previously senior director of global ruminant marketing with Merial, Hess was a divisional manager with Walco International and Wright was in marketing and product management with Merial. DirectAg.com promotes Steve Baker to COO. Baker previously had been vice president, business development.

Farm Journal Electronic Media Co., Lafayette, Ind., hires Jim Jones as senior marketing consultant for its national sales operations. Jones was formerly with DTN in Omaha, where he developed client communications programs and account development strategies.

Juan C. Batista has been hired by TradingProduce.com, Livermore, Calif., as vice president in charge of its produce products division. Batista recently served as executive director for the Agribusiness Institute at Mississippi State University.