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E Ink and Freescale Partner to Develop Integrated Processors for the Fast-Growing eBook Market.

Collaboration Working together on a project. See collaborative software.  Between Market Leaders Designed to Speed eBook Evolution and Enable New Product Categories

AUSTIN, Texas & CAMBRIDGE, Mass. -- The industry's top provider of processors for eBooks has joined forces with the leading supplier of eBook electronic paper displays to develop highly integrated embedded Inserted into. See embedded system.  solutions that lower costs and foster innovation for eBook manufacturers and their customers.

Freescale Semiconductor Freescale Semiconductor, Inc. is an American semiconductor manufacturer. It was created by the divestiture of the Semiconductor Products Sector of Motorola in 2004. Freescale focuses their integrated circuit products on the automotive, embedded and communications markets.  and E Ink Corporation E Ink Corporation is a privately held manufacturer of electrophoretic displays (EPDs), a kind of electronic paper. E Ink is located in Cambridge, Massachusetts, and was founded in 1997 by Joseph Jacobson, a professor in the MIT Media Lab.  have agreed to jointly develop system-on-a-chip (SoC) solutions that integrate Freescale's i.MX processor technology with E Ink's Vizplex[R] display controller. The partnership is designed to lower costs and expand the ecosystem of supporting electronics for the eBook market. The collaboration also is expected to spark spark, in electricity: see arc.

(language) SPARK - An annotated subset of Ada supported by tools supplied by Praxis Critical Systems (originally by PVL).

http://sparkada.com.
 innovation for emerging product categories such as eNewspapers, tablet PCs (1) A tablet computer environment from Microsoft that is based on an enhanced version of Windows XP. Designed to function more like a portable writing tablet than previous tablet-based computers, it includes handwriting recognition as well as the ability to retain handwritten words , laptop Same as laptop computer.

laptop - portable computer
 secondary displays, eNotebooks and eDictionaries.

"Our aim is to provide the world's best digital reading experience," said Sriram Peruvemba, vice president of marketing for E Ink Corporation. "E Ink's joint development work with Freescale will enable several new markets, including eNewspapers and eTextbooks."

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a 2009 DisplaySearch report, eBook unit shipments are expected to grow from one million units in 2008 to more than 75 million units in 2018 with a value of approximately $3.8 billion. Market drivers include new eBooks in the market, international expansion of eBook availability, anticipated price declines and the electronic distribution of newspapers and textbooks.

"Freescale is the world's leading supplier of processors for the fast-growing eBook market," said Glen Burchers, marketing director of Freescale's Consumer Segment. "Integrating E Ink's market-leading electronic paper display controller with i.MX processor technology will result in lower-cost, sleeker form factor eBooks - a great combination for consumers."

"We are very excited to see this cooperation," said Johnson Lee, vice president of Prime View International. "The market demand for electronic paper displays has outpaced even the most optimistic op·ti·mist  
n.
1. One who usually expects a favorable outcome.

2. A believer in philosophical optimism.



op
 market projections, with many new companies around the world entering the eBook reader market. This cooperation between E Ink and Freescale is an exciting next step in enabling this trend to continue."

About E Ink Corporation

E Ink Corporation is the world's leading supplier of electronic paper display (EPD EPD

expected progeny difference.
) technologies. E Ink's technology is ideal for many consumer and industrial applications spanning handheld devices, eBooks, eNewspapers, PC-accessories, public information displays and promotional signs. E Ink is a private corporation that includes among its investors and strategic partners Air Products and Chemicals, ChiLin Technology, Epson, Hearst Corp, Intel Capital, LG Display, Motorola, Philips, Prime View International, Toppan Printing Co and Wacom. E Ink's customers include Amazon, Casio, Citizen, Hanwang, Hitachi, iRex, Lexar, Plastic Logic, Samsung and Sony. Recently, E Ink has signed an agreement to merge with Prime View International (8069: TWO) with the intent to close the merger by December 2009. E Ink news can be found at: www.eink.com.

About Freescale Semiconductor

Freescale Semiconductor is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial and networking markets. The privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 is based in Austin, Texas, and has design, research and development, manufacturing or sales operations around the world. www.freescale.com.
Reader Inquiry Response:
Freescale Semiconductor
P.O. Box 17927
Denver, CO 80217 USA


Freescale and the Freescale logo, are registered trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. [c] Freescale Semiconductor, Inc. 2009.
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Publication:Business Wire
Date:Oct 20, 2009
Words:554
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