E Ink Names Hearst Interactive Media President Kenneth A. Bronfin to Board of Directors.

Business Editors/High-Tech Writers

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Oct. 23, 2002

E Ink Corporation, the leading developer and marketer of electronic ink technology, today announced the appointment of Kenneth A. Bronfin, president of Hearst Interactive Media, to its board of directors.

"Ken has a wealth of expertise at the point where media communications and technology intersect," said Jim Iuliano, president and CEO of E Ink. "He was also the leader of Hearst's initial investment in E Ink in 1998 and remains a longtime advocate of and advisor to the company. We are pleased to have him on the board and look forward to the contributions he will make in this position."

Hearst Interactive Media is a unit of The Hearst Corporation (www.hearst.com), one of the nation's largest diversified communications companies. Its major interests include magazine, newspaper and business publishing, cable networks, television broadcasting, Internet businesses, as well as television production and distribution.

"Ken's knowledge across multiple segments of the media industry, along with his perspective as one of E Ink's major investors, will be a tremendous asset to E Ink," said Iuliano.

Bronfin has been instrumental in Hearst Interactive Media's evolution and pursuit of growth opportunities both within and outside the Corporation. Under Bronfin, the division pursues select strategic investments in Internet and technology companies that will afford long-term growth to The Hearst Corporation. In this role, he sits on the boards of Circles, iVillage, and Scene7. Internally, Bronfin leads Hearst's efforts in leveraging technology and the Internet to drive growth and operational efficiencies across all of its business units.

Bronfin joined Hearst Interactive Media in 1996 as senior vice president and deputy group head. Previously, he was general manager of NBC Data Network, a division of NBC, Inc., and vice president of NBC Cable and Business Development. Among other responsibilities, Bronfin led NBC's activities in the development of its digital and interactive television strategies.

Bronfin holds a B.S. in electrical engineering from the University of Virginia and an M.B.A. from the Wharton School of the University of Pennsylvania.

About E Ink

E Ink Corporation was founded in 1997 to create a new medium for visual communications. E Ink's electronic ink display technology helps unleash the full power of our connected world by uniquely combining a paper-like reading experience with the ability to access information anytime, anywhere. E Ink's technology delivers the look, form and utility of paper encompassing broad design freedom, manufacturing flexibility and the ultimate in readability and portability. Electronic ink displays are currently being developed for many applications spanning handheld devices, wearables and transportation signage under two main product platforms: high- resolution active matrix displays; and low-to-medium pixel count character and segmented displays. In addition, E Ink and other partners are continuing research and development into next-generation flexible displays for SmartCards and electronic paper.

E Ink is a private corporation that includes among its investors and strategic partners VST, TOPPAN Printing Company, Philips Electronics, Air Products and Chemicals, Inc., Motorola, Inc., Lucent Technologies, Creavis GmbH, The Interpublic Group of Companies, Inc., Havas (a division of the Vivendi Group in France), Langenscheidt Verlag, The Hearst Corporation, Atlas Venture, Applied Technology and Solstice Capital. E Ink is headquartered in Cambridge, Massachusetts and has an office in Tokyo, Japan. For additional information, call 617-499-6000 or visit E Ink's Web site at www.eink.com.