E Ink Introduces Next Generation of Custom Segmented Displays Using E Ink Vizplex Imaging Film.

Faster, Brighter and Higher Line Density Opens New Markets for Segmented Electronic Paper Displays

CAMBRIDGE, Mass. -- E Ink Corporation, the leading developer and marketer of electronic paper display (EPD) technology, today announced general availability of its next generation segmented display cells (SDC) using the new E Ink Vizplex[TM] Imaging Film. The SDC products now update twice as fast, are 20 percent brighter, and offer higher resolutions to support smaller segments and more detailed artwork. The SDC product platform is targeted at custom iconic and alphanumeric displays for a variety of portable electronic devices, PC-accessories, RFID labels, shelf-edge price labels and smart cards.

"Today we are extending the new E Ink Vizplex Imaging Film to our segmented displays for a significant performance improvement and announcing new tools to ease the integration process for product designers," said Russ Wilcox, president and CEO of E Ink.

"Customers can be rather tough on their USB flash drives, so Lexar needed a display technology that was easy to read, thin, rugged, low power and could survive an 85 degree C stress test. We reviewed and tested several display solutions, and in the end the E Ink segmented display was simply the best solution," said Jarreth Solomon, director of Technology Development, Lexar/Micron. "Lexar has been very happy with E Ink's display performance and has expanded the line to 7 SKUs across the JumpDrive Mercury and Secure Plus II product lines. We look forward to upgrading our current and future drive solutions with the new E Ink Vizplex display technology."

SDC products are thin, plastic display cells that show a bright image with ultra-low power consumption. They offer innovative product design possibilities because they are paper-thin and can be cut to virtually any shape. Further, product designers can take advantage of image stability, which enables the image to remain highly legible for over a year without power.

E Ink's segmented technology was selected by Motorola for its ultra-slim Motofone F3 GSM handset, by Lexar for its JumpDrive Mercury and Secure II Plus USB drives with capacity meter, and by Seiko for its sleek luxury line of Electronic Ink watches. All of these products have recently won international awards for breakthrough design and valuable features.

Rapid product development is available with E Ink's custom segmented display sample program. Starting from a customer-supplied CAD file, E Ink typically can supply production-ready samples within six to eight weeks after artwork approval and enter mass production within 12 weeks. E Ink has partnered with several IC developers, including Dialog Semiconductor, Epson, Solomon-Systech, and Citizen who have developed compatible segmented display drivers.

NOTE:

Dialog Semiconductor announced today a new line of ICs designed for compatibility with E Ink Vizplex-based segmented display cells and a custom software tool for rapid prototyping and system development. Please see the company's website www.eink.com for a link.

About E Ink

E Ink Corporation is the world's leading supplier of electronic paper display (EPD) technologies. E Ink's technology is ideal for many consumer and industrial applications spanning handheld devices, eBooks, PC-accessories, watches, clocks, and public information displays and promotional signs. E Ink is a private corporation that includes among its investors and strategic partners The Hearst Corporation, Intel Capital, Motorola, Inc., TOPPAN Printing Company, First Albany Technology Ventures, Solstice Capital and Air Products and Chemicals, Inc. E Ink news can be found at: www.eink.com.