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E!'s new sales strategy.


E! Networks' international program sales strategy has altered, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Kevin MacLellan, senior vice president, International at E! Networks. "We have taken to selling on a demographic perspective rather than a gender perspective," he said. This is because the company, which used to sell primarily female-focused shows as part of its Style and E! portfolios, is now carrying male-heavy G4 (video gaming video gaming
n.
1. Gambling by means of interactive games of chance played on a video screen.

2. The playing of video games.
) and OLN OLN Outdoor Life Network (TV channel)
OLN Oracle Learning Network
OLN Olin Corporation
OLN Operator License Number
OLN on Line Network
OLN Office for Library and Information Networking
 (outdoor life) catalogs. "But," MacLellan added, "the age demographic [skew (1) The misalignment of a document or punch card in the feed tray or hopper that prohibits it from being scanned or read properly.

(2) In facsimile, the difference in rectangularity between the received and transmitted page.
] for all of these catalogs is basically the same--18-39."
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:E! Networks shows will be on gender basis
Publication:Video Age International
Article Type:Brief Article
Geographic Code:1USA
Date:Nov 1, 2005
Words:83
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