Dynamic duo.

ThinkLA has named Mike Sheldon and Eric Hirshberg of ad agency Deutsch L.A. as its Leaders of the Year.

"Part of ThinkLA's mission is to be a leader in bringing new business to the region, and in 2006 no one exemplified that better than Mike and Eric," said Paul Andrews, chairman for the awards and senior account executive at Microsoft Advertising Sales.

Formed in July 2006, ThinkLA brings together members from the Los Angeles Advertising Agencies Association, Los Angeles Ad Club and the Magazine Representatives Association. The non-profit organization promotes Los Angeles as a world center of creative thinking in marketing and media.

Sheldon and Hirshberg joined Deutsch L.A. in 1997. They have turned a 10-person office into the third-largest agency on the West Coast with more than 250 employees and $1 billion in annual billings.

As agency president, Sheldon has brought in new business from clients General Motors Corp., DirecTV Group Inc., Cinnabon Inc.'s T.G.I. Friday's, and Hello LLC. Hirshberg is the chief creative officer, working on campaigns for Mitsubishi Motors and the California Milk Advisory Board.

Deutsch is a $2.8-billion agency headquartered in New York, led by Chairman Donny Deutsch, who also hosts the CNBC show "The Big Idea."

The L.A. Advertising Agencies Association previously bestowed the Leader of the Year award. Past winners include Jo Muse of Muse Cordero Chen & Partners; Lee Clow, Chief Creative Officer at TBWA\Worldwide: and Scott Gilbert, chief executive at Saatchi & Saatchi Los Angeles.