Dynamic Farmers' Marketing: A Guide to Successfully Selling Your Farmers' Market Produce.

In addition to being a professional writer, the author is a small farmer who started to market his own produce at a local farmers' market. He became so interested in this method of selling that he began to look for down-to-earth advice on it, but found only a scant amount.

Ishee spent several months doing hands-on research with successful farmers' market venders, as well as visiting a number of farmers' markets to see first-hand what worked and what didn't.

The book includes areas such as how to create visually exciting sales, how to build "relationship marketing' with customers for repeat sales, how to make your stall the most successful one at the market and how to be a dynamic and successful marketer. All of the information in this book should be valuable to producers, venders, market managers, market planners and city developers.

It is available only directly from the author for $17.45 postpaid (VA residents add 67 [cents] tax) at Bittersweet Farmstead, PO Box 52, Middlebrook, VA 24459.