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Dutch brewer Heineken opens a Russian front against S&N.


Brewer Scottish & Newcastle faces increased competition in the Russian market after Dutch rival Heineken bought two small breweries See for an up to date listing of all the breweries detailed on Wikipedia, sorted into regions.

Africa
See for a list of all African breweries listed on Wikipedia.


Asia
See for a list of all Asian breweries on Wikipedia.
.

S&N, maker of Newcastle Brown, owns half of Russia's leading brewer, Baltic Beverages Holding, which has a market share of around 33pc and runs 10 breweries in the country.

Russia is seen as a key growth market for beer consumption as customers switch from traditional drinks such as vodka. Now Heineken is expanding its presence there.

It is acquiring the Central European Brewing brewing: see beer.  Company, owner of a majority stake in Shikhan Brewery A brewery can be a building or place that produces beer, or a business (brewing company) whose trade is the production and sale of beer. Breweries can take up multiple city blocks, or be a collection of equipment in a homebrewer's kitchen.  in Sterlitamak and all of the Volga Brewery in Nizhny Novgorod.

Both breweries are in the Volga region of central Russia and their acquisition will boost Heineken's market share in Russia from 4.5pc to more than 7pc. Analysts say the Dutch brewer needs to attain a market share of around 10pc so it can take advantage of economies of scale in the rapidly consolidating sector.

Heineken says it expects the Russian market to grow 7pc this year.
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Publication:The Journal (Newcastle, England)
Geographic Code:4EUUK
Date:Aug 12, 2004
Words:169
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