Dutch Retail Chain to Install NCR Electronic Shelf Label Solution; NCR Reseller KAS Wins NCR RealPrice Order From Jumbo Supermarkets.Business & Consumer/Retail Editors AMSTERDAM, Netherlands--(BUSINESS WIRE)--May 15, 2002 NCR Corporation (company) NCR Corporation - Electronics company mainly active in the midrange server market. NCR was founded 1884 as National Cash Register Company. It joint the computer industry in th 1950s. (NYSE NYSE See: New York Stock Exchange :NCR (NCR Corporation, Dayton, OH, www.ncr.com) A technology company specializing in financial terminal transactions, retail systems and data warehousing. Until the late 1990s, NCR was heavily invested in the hardware side of the industry, known worldwide as a major manufacturer of computers ) today announced that Jumbo Supermarkets, a leading Dutch food retailer, has signed an order for NCR RealPrice(TM) electronic shelf labels (ESLs). KAS b.v., an NCR authorized reseller based in Amersfoort, secured the sale and will manage installation. Jumbo will initially roll out the NCR RealPrice solution to 15 of its 60 stores, installing approximately 12,000 ESL (1) An earlier family of client/server development tools for Windows and OS/2 from Ardent Software (formerly VMARK). It was originally developed by Easel Corporation, which was acquired by VMARK. tags in each site over the next 18 months. ESLs are digital tags that can be attached to shelves or other store fixtures, where they display pricing and other information in large, clear characters. The wireless NCR RealPrice ESL solution is linked to the same computer file used by the store's point-of-sale system, so shoppers are assured that when their purchases are scanned at checkout, the price will match the price in the aisle. KAS markets and installs leading edge technology solutions to retailers throughout the Netherlands. "The relationship between KAS and NCR spans more than two decades," said Gerard Pruijn, KAS commercial director. "We're proud to be the first NCR authorized reseller certified to offer, install and service the NCR RealPrice solution in the Benelux region." Jumbo is among the fastest-growing family-owned supermarket chains in the Netherlands. "ESLs are a strategic investment that we believe offer a quick pay back," said Jumbo Supermarkets owner and Managing Director Frits van Eerd. "In addition to delighting our customers, this technology holds significant potential for improving our efficiency and marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). . Our goal is to install NCR RealPrice in all of our stores over time." Because the NCR RealPrice solution is completely wireless from ceiling to shelf, it is easy to install, and store layout changes and resets can be made with minimal disruption to operations. Price changes can be implemented with a few computer keystrokes, enabling stores to effectively implement price optimization programs while saving the time and the expense of replacing paper labels. In addition, NCR's labels can display promotional information for customers or product inventory information for store employees. The first company to offer a wireless system, NCR is a global leader in ESL technology, with nearly 1.5 million tags installed or on order at more than 160 sites in 11 countries. About NCR Corporation NCR Corporation (NYSE:NCR) is a leader in providing Relationship Technology(TM) solutions to customers worldwide in the retail, financial, communications, manufacturing, travel and transportation, and insurance markets. NCR's Relationship Technology solutions include privacy-enabled Teradata(R) warehouses and customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) applications, store automation and automated teller machines automated teller machine (ATM), device used by bank customers to process account transactions. Typically, a user inserts into the ATM a special plastic card that is encoded with information on a magnetic strip. (ATMs). The company's business solutions are built on the foundation of its long-established industry knowledge and consulting expertise, value-adding software, global customer support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services , a complete line of consumable and media products, and leading edge hardware technology. NCR employs 30,300 in more than 100 countries, and is a component stock of the Standard & Poor's 500 Index. More information about NCR and its solutions may be found at www.ncr.com. NCR, NCR RealPOS, NCR RealPrice, NCR RealScan, NCR EasyPoint, NCR FastLane NCR FastLane is a self checkout point of sale machine developed by NCR Corporation. It offers an open architecture allowing it to be seamlessly integrated into existing POS systems. It debuted in 2002. Among the businesses using FastLane is Wal-Mart, the world's largest retailer. and Teradata are trademarks or registered trademarks of NCR Corporation in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and other countries. |
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