Dustin Webster, Rock Crawling Champion and Event Promotion Expert Joins W.E.ROCK.ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). Adds Veteran to W.E.ROCK Team HENDERSON, Nev. -- Rhino Outdoor International, Inc. (RHOI.PK), which operates outdoor activity based businesses, including wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. W.E.ROCK Event, Inc., is pleased to report that the company has hired Dustin Webster, Motorsports Marketing Executive and veteran Rock Crawling Rock crawling is an extreme form of off road driving using vehicles anywhere from stock to highly modified to overcome obstacles. In rockcrawling, drivers pilot highly modified four-wheel-drive vehicles such as trucks, Jeeps, and "buggies" over very harsh terrain. Champion as Executive Director of W.E.ROCK Event, Inc. The announcement follows the completion of the acquisition of the W.E.ROCK Championships Series earlier this week. Webster will play a lead role in the market development of the Series as it prepares for the 2008 season of national and international competition. "As a top competitor in Rock Crawling, and a specialist in event promotion, Dustin Webster understands, as we do, the need to provide a solid product that entertains and engages our audience and our competitors while at the same time, delivers a quantifiable Quantifiable Can be expressed as a number. The results of quantifiable psychological tests can be translated into numerical values, or scores. Mentioned in: Psychological Tests value to our sponsors. That's the "tri-fecta" and clearly Dustin brings a wealth of expertise and established industry relationships to our team," stated Howard Pearl, CEO/President of Rhino Outdoor International. "We are convinced that for W.E. ROCK to continue its growth as a viable motor sports promoter in the off-road segment, we need to breed and build value into every action we take with an understanding of how it impacts the fans, the sponsors, and the teams and their drivers who put their livelihood and well-being on the line at every event. Who better to lead us in this process than a former champion and talented promoter like Dustin?" Webster begins working with the W.E.ROCK team immediately and will be on-site at the Off-Road EXPO in Pomona, CA this coming weekend. "Fans, sponsors, and teams have been waiting and watching for one event series to finally establish itself as the premier promoter within this amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. sport." states Webster. "I've watched as WE.ROCK has grown and have always expected they would come out on top as the others faded away. That time is now and I am glad to be representing the teams and sponsors as we make this transition from a semi-pro sport into a fully organized, marketed, and supported professional sport. In just two weeks of working closely with the team at ROI, it has become clear to me that we now have the depth to take Rock Crawling to where it should be. I look forward to a future where our teams are finally recognized as the heroes they really are!" Webster is an accomplished athlete and proven marketing specialist. Over the past two decades he has established himself as a sport marketing expert, professional athlete, live show performer, event producer, production troubleshooter, commentator, and brand builder. Since 2000, he has been the Motorsports Marketing Manager for Rockit Marketing/RedBull Rock Crawling Team. Along with his wife Becca, a Champion Rock Crawling driver, the team has generated over one billion marketing impressions - and continues to be one of the leading promotional icons in off-road racing Off-road racing is a format of racing where various classes of specially modified vehicles (including cars, trucks, motorcycles, and buggies) compete in races through off-road environments. North America Off-road racing began in the early 20th century. . Press Conference at Off-Road EXPO The team from W.E.ROCK and management group from ROI will be at the Off-Road EXPO in Pomona, CA this weekend. The company will be holding a press conference on Saturday, October 6 at 10:00 in booth #8518. Several announcements regarding plans for the 2008 season will be released. For more information, please contact Pat Stimpson, ROI, at pstimpson@RhinoBrands.com, (509) 879 9681. About W.E.ROCK Event, Inc. W.E.ROCK Event, Inc. is an off-road racing competition and event management company. It is the sanctioning sanc·tion n. 1. Authoritative permission or approval that makes a course of action valid. See Synonyms at permission. 2. Support or encouragement, as from public opinion or established custom. 3. body for international competition in seven countries across the world and produces the W.E.ROCK Series in the US which includes multiple eastern and western regional competition events which culminate culminate, in astronomy, the maximum height in the sky reached by a celestial body on a given day. At the culminate the body is crossing the observer's celestial meridian and is said to be in upper transit. in the Grand National Championships. On September 28, 2007, ROI, through its recently organized wholly-owned subsidiary, W. E. Rock Event, Inc., a Nevada corporation A Nevada Corporation is a corporation chartered under the laws of the U.S. state of Nevada. Nevada, like the state of Delaware (See Delaware corporation), is well known as a corporate haven. , acquired all of the assets and assumed certain liabilities of W. E. ROCK, a California sole proprietorship A form of business in which one person owns all the assets of the business, in contrast to a partnership or a corporation. A person who does business for himself is engaged in the operation of a sole proprietorship. of Richard C. Klein II. For more information, visit www.WE-ROCK.cc, or www.RhinoBrands.com. Cautionary Statement for the Purpose of the Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995: Forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. in this news release are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changed economic or business conditions, the impact of competition, the success of existing and new product releases, the management of our growth, other risk factors inherent in the outdoor recreation, internet, and media industries and other factors discussed from time to time in reports filed by the company with the Securities and Exchange Commission. |
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