Durex and Top Sexologist Team Up to Guarantee ''The Best Sex Ever''.ATLANTA--(BUSINESS WIRE)-- Sept. 15, 1999 - Durex product promise supported by GenX sexpert Sari Locker The marketers of Durex, the world's leading condom brand, are guaranteeing women the "best sex ever," and they've enlisted help from a top Gen X See generation X. sexologist to make sure they deliver on the promise. Durex Consumer Products is so sure that users of its Durex High Sensation product with enhanced ribs will enjoy their sexual experience that the company is offering a guarantee through Oct. 31. If Durex High Sensation doesn't help deliver the "best sex ever," consumers can mail in their proof of purchase and receive their choice of another Durex product of the same size. To back up the promise, Sari Locker, known internationally as the "Dr. Ruth of Generation X," is hitting the airwaves airwaves Noun, pl Informal radio waves used in radio and television broadcasting to offer sex advice, including her "Top 10 Tips for Sensational Sex" and a sexuality self-evaluation. And Locker's tour isn't just a clever promotion - the 29-year-old author of two best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers. best sex advice books has for years been delivering the message that safe sex can be fun. "The key to feeling safe and enjoying sex is having the right attitude and right tools," Locker said. So what's in Locker's sex tool kit? "Plenty of condoms," Locker said. "Condoms don't have to be intimidating in·tim·i·date tr.v. in·tim·i·dat·ed, in·tim·i·dat·ing, in·tim·i·dates 1. To make timid; fill with fear. 2. To coerce or inhibit by or as if by threats. or seen as a barrier to a natural experience. In fact, the ribs on the Durex High Sensation condom are strategically placed and are intended to provide increased stimulation for a woman during sex. And because condoms are the best protection against STDs, a lot of the anxiety and fear facing the sexually active in today's world can be reduced." Durex High Sensation condoms feature enhanced ribs that are positioned to complement a woman's anatomy and to enhance a woman's sexual experience. The product is offered in two varieties, lubricated lu·bri·cate v. lu·bri·cat·ed, lu·bri·cat·ing, lu·bri·cates v.tr. 1. To apply a lubricant to. 2. To make slippery or smooth. v.intr. To act as a lubricant. or spermicidally lubricated. Durex High Sensation has been popular among young women, which spurred Durex to seek out Locker as a safe-sex spokesperson. "Sari's message that safe sex can be fun is right on target with our philosophy of freedom to enjoy sex," said Jim Cowsert, director of marketing of Durex Consumer Products. "Sari is excellent at reaching young adults because she is part of their peer group, and she has the qualifications to offer solid advice. With support from Sari, we're confident our guarantee will be a great success." For those who want more than a guarantee, a free sample of Durex High Sensation is available through the company's web site, www.durex.com, and www.condomania.com throughout September and October. Locker's top 10 list and sexuality self-evaluation will also be available on the site. Sari Locker is an internationally known sex and relationship educator, television personality, writer and lecturer. She holds a Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies from Cornell University Cornell University, mainly at Ithaca, N.Y.; with land-grant, state, and private support; coeducational; chartered 1865, opened 1868. It was named for Ezra Cornell, who donated $500,000 and a tract of land. With the help of state senator Andrew D. and a Master of Science from the University of Pennsylvania (body, education) University of Pennsylvania - The home of ENIAC and Machiavelli. http://upenn.edu/. Address: Philadelphia, PA, USA. . Locker's newest book The Complete Idiot's Guide to Amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. Sex was released in May (Alpha Books). She is also the author of Mindblowing Sex in the Real World (HarperCollins, 1995). Locker contributes articles to numerous national magazines and makes regular appearances on national news and talk shows. Visit www.sarilocker.com for further information. Durex Consumer Products is a division of London International Group, Inc., a subsidiary of London International Group, plc of Great Britain Great Britain, officially United Kingdom of Great Britain and Northern Ireland, constitutional monarchy (2005 est. pop. 60,441,000), 94,226 sq mi (244,044 sq km), on the British Isles, off W Europe. The country is often referred to simply as Britain. , the manufacturer of Durex, the world,s leading condom brand. Backed by more than 70 years of sexual health experience Durex condoms are sold in more than 140 countries around the world and hold a 21 percent share of the global condom market. |
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