Duracell AA Battery Included in Exhibition at the Museum of Modern Art in New York.BETHEL Bethel, in the Bible Bethel (bĕth`əl) [Heb.,=house of God]. 1 Ancient city of central Palestine, the modern Baytin, the West Bank, N of Jerusalem. , Conn. -- Please replace the Duracell boilerplate A phrase or body of text used verbatim in different documents such as a signature at the end of a letter. Boilerplate is widely used in the legal profession as many paragraphs are used over and over in agreements with little modification or no modification. with the one in the release below. The corrected release reads: DURACELL AA BATTERY INCLUDED IN EXHIBITION AT THE MUSEUM OF MODERN ART IN NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Duracell's AA alkaline battery Alkaline batteries are a type of power cell dependent upon the reaction between zinc and manganese dioxide (Zn/MnO2). Compared with original zinc-carbon batteries, while both produce approximately 1. is included in an exhibition entitled Humble Masterpieces at the Museum of Modern Art in Queens, New York. The exhibition is on view through September 27, 2004 at MoMA's temporary exhibition facility in Long Island City, Queens Long Island City (often abbreviated L.I.C.) is the western-most neighborhood of the borough of Queens in New York City. It is bounded on the north and west by the East River; on the east by Hazen Street, 49th Street , New York. Humble Masterpieces spotlights everyday objects "modest in size and price," that are "true masterpieces" of design. The Duracell AA battery, which first appeared in 1960, was included in Humble Masterpieces by the exhibition's curator Paola Antonelli of MoMA's Architecture and Design Department. It sits alongside other distinguished entrants such as chopsticks, safety pins, an ice cream scoop and Post-It notes. "It's hard to imagine life without the familiar copper and black battery," said Mark Bertolami, Vice President of Marketing for Duracell. "Our AA battery has powered everyday devices in homes and business for decades -- and it continues to be a trusted object for people in over 60 countries around the world." The Duracell brand name was first adopted in 1964. Seven years later, the distinctive copper and black CopperTop graphic was first introduced. Today's AA battery looks similar to the version that was launched decades ago, but incorporates major advances in chemistry along with safety and environmental features that make it ideal for powering a vast range of portable devices. About Duracell Part of the Boston-based Gillette Company, Duracell is the world's leading manufacturer and marketer of high-performance alkaline batteries. Duracell also sells primary lithium and zinc air A battery technology that provides more charge per pound or size than nickel cadmium or nickel metal hydride and does not suffer from the memory effect. It uses a carbon membrane that absorbs oxygen, a zinc plate and potassium hydroxide as the electrolyte. batteries, as well as rechargeable nickel-metal hydride batteries. Duracell also offers a full line of flashlights designed specifically around the consumer for general-purpose use. The Gillette Company is the world leader in male grooming, a category that includes blades, razors and shaving preparations. Gillette also holds the number one position worldwide in selected female grooming products, such as wet shaving products and hair epilation epilation /ep·i·la·tion/ (-la´shun) depilation. ep·i·la·tion n. The act or result of removing hair, as by mechanical or chemical means. Also called depilation. devices. In addition, the Company is the world leader in manual and power toothbrushes. Duracell is a registered trademark of NV. Duracell Batteries SA. For product images or additional information, please contact Bill Byrne C. William "Bill" Byrne, II is the current Athletic Director of Texas A&M University, a position he has held since January 2003. He previously served as the athletic director at Nebraska for 11 years from 1992-2003. at 212-613-4914 or bbyrne@painepr.com. About The Museum of Modern Art Founded in 1929, MoMA has the foremost collection of twentieth-century art in the world, including more than 100,000 paintings, sculptures, drawings, prints, photographs, architectural models and drawings, and design objects; 14,000 films and four million film stills; and more than 200,000 books, artist books, and periodicals. MoMA QNS MOMA QNS Museum of Modern Art (NYC; temporary location in Queens through 2005) is the Museum's temporary home in Long Island City, Queens, while MoMA's midtown location undergoes the most ambitious building project in the Museum's history. The new Museum of Modern Art will reopen in Manhattan on November 20, 2004. Please visit www.moma.org for more information. |
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