Dunn & Bradstreet (D&B).
Dunn & Bradstreet (D&B) has started to integrate its First
Research subsidiary into its Hoover's subsidiary. As part of the
initial phase, First Research customers now have access to Hoover's
company data via a Hoover's search box. In turn, Hoover's
subscribers now gain free access to a subset of First Research's
industry profiles. Additionally, those who purchase a bundled
subscription can how access both Hoover's and First Research
content directly from within Hoover's.
COPYRIGHT 2007 Bank Marketing Assn.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007 Gale, Cengage Learning. All rights reserved.
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