Dun & Bradstreet unveils forum on the Microsoft Network.WASHINGTON--(BUSINESS WIRE)--June 12, 1995--Dun & Bradstreet Information Services See Information Systems. , North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. announced today that it will be an independent content provider (ICP (1) (Internet Cache Protocol) A protocol used by one proxy server to query another for a cached Web page without having to go to the Internet to retrieve it. See CARP and proxy server. ) on MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). The Microsoft Network See MSN. Microsoft Network - The Microsoft Network , Microsoft's planned online service that will be available as a fee-based option through Microsoft(R) Windows(R) 95 software. The announcement, which was made at the White House Conference on Small Business in Washington, D.C., included a demonstration of D&B's forum on MSN. The forum, which is currently being tested, offers business marketing and credit how-to's, as well as economic and trend information. Included in the forum are a small business bulletin board moderated daily by a D&B expert and a general business chat area. Future offerings will include online access to D&B's small business services. "Dun & Bradstreet understands the power of providing instant access to information electronically and being able to deliver it in a compelling way," says Frank Fitzsimmons Frank Fitzsimmons (August 7, 1907 – May 6, 1981), was President of the International Brotherhood of Teamsters from Jimmy Hoffa's conditional pardon in 1971 until his own death from cancer in 1981. , vice president of Portfolio Applications & Marketing at Dun & Bradstreet Information Services. "That's why we're very pleased to team with Microsoft and be a content provider on The Microsoft Network. MSN's ability to reach millions of businesses worldwide will make it one of the preeminent online services." The Microsoft Network will provide the foundation for a wide variety of targeted products and services from Microsoft and third-party companies. One of MSN's initial goals is to work with small and start-up companies that can take advantage of MSN online technology to build their businesses. The majority of D&B's content on MSN will be derived from its credit, marketing and purchasing information on more than 11 million U.S. businesses, as well as its worldwide database of 39 million establishments in more than 200 countries. Companies use the risk-management information to assess a business' credit worthiness, predict the likelihood of payment, review a business' management background as well as its history and operations, monitor key accounts and analyze a company's financial strength. D&B's marketing information helps businesses conduct market segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. , customer profiling, prospect selection, and marketing list development. Companies can use the purchasing information to help identify sources, qualify and monitor suppliers, including those that are minority-owned, women-owned and ISO- iso- or is- pref. 1. Equal; uniform: isobar. 2. Isomeric: isopropyl. 3. 9000. The Microsoft Network will be commercially available in August when Windows 95 is scheduled to be released. Dun & Bradstreet Information Services, North America, is a company of The Dun & Bradstreet Corporation, the world's leading marketer of information, software and services for business decision making, with 1994 revenues of $4.9 billion. For more information, contact Pam Spiridon online at Dun & Bradstreet (SPIRIDON@DBISNA.COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. ) or by telephone at (908) 665-5105. Microsoft, The Microsoft Network and Windows are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. CONTACT: Dun & Bradstreet Information Services Pamela Spiridon, 908/665-5105 |
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