Dun & Bradstreet unveils business content on The Microsoft Network.MURRAY HILL Murray Hill may refer to one of the following places:
Microsoft Network - The Microsoft Network , Microsoft's online service that is available as a fee-based option through Microsoft(R) Windows(R) 95 software. The D&B forum, unveiled today as part of the Windows 95 and MSN launch, currently offers tips on how to review and manage business credit and cash flow and how to market to business prospects, as well as economic and business trend information. Included in the forum are a small business bulletin board moderated daily by a D&B expert, a general business chat area and information on D&B services that are available to order. "As the world's leading provider of business information, Dun & Bradstreet is pleased to join forces with The Microsoft Network to deliver instant access to information electronically," says Frank S. Sowinski, executive vice president of Marketing and Analytical Services. "Using MSN, D&B will be able to expand its reach to potentially millions of businesses and consumers, who previously have not had direct access to our information. We believe our unique global capabilities are an excellent fit with this new medium." The majority of D&B's content on MSN will be derived from its credit, marketing and purchasing information on more than 10 million U.S. businesses, as well as its worldwide database of 39 million establishments in more than 200 countries. Product offerings for specific geographic regions are also planned. Companies use the risk-management information to assess a business' credit worthiness, predict the likelihood of timely payment, review a business' management background as well as its history and operations, monitor key accounts and analyze a company's financial strength. D&B's marketing information helps businesses conduct market segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. , customer profiling, prospect selection, and marketing list development. Companies can use the purchasing information to help identify sources, qualify and monitor suppliers, including those that are minority-owned, women-owned and ISO- iso- or is- pref. 1. Equal; uniform: isobar. 2. Isomeric: isopropyl. 3. 9000 certified. The Microsoft Network will provide the foundation for a wide variety of targeted products and services from Microsoft and third-party companies. One of MSN's initial goals is to work with small and start-up companies start-up company A new business. that can take advantage of MSN online technology to build their businesses. Dun & Bradstreet Information Services is a company of The Dun & Bradstreet Corp., the world's leading marketer of information, software and services for business decision making, with 1994 revenues of $4.9 billion. For more information, contact Pam Spiridon online at Dun & Bradstreet (spiridonp@dbisna.com) or by telephone at (908) 665-5105. The Microsoft Network is operated by Microsoft Corp. on behalf of Microsoft Online Services Partnership. Microsoft, The Microsoft Network and Windows are either registered trademarks or trademarks of Microsoft Corp. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and/or other countries. CONTACT: Dun & Bradstreet Information Services Pamela Spiridon, 908/665-5105 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion