Duffy & Partners Hired by R.J. O'Brien As Branding Agency of Record.MINNEAPOLIS -- Duffy & Partners today announced it has been hired by RJ O'Brien and Associates, Inc. (RJO RJO Remote Job Output ), the nation's largest independent futures brokerage, as their branding and communications agency of record. Duffy & Partners will be responsible for all aspects of the strategic branding of R.J. O'Brien, including identity design, marketing communications, advertising, website design, interactive media and other non-traditional branding efforts. "This represents the ideal assignment for Duffy & Partners." said Joe Duffy, chairman of Duffy & Partners. "RJ O'Brien clearly has the right people and products to earn strong client relationships and grow consistently. All the components are in place. Our job will be to help them get the credit they deserve by utilizing every appropriate communications discipline and to influence all facets of how they present themselves to the outside world. It is one of those rare opportunities to help a great company be seen as one of the world's leading brands." "R.J. O'Brien intends to be an innovator and leader in everything we do. Duffy & Partners will be another contributor to our efforts to be recognized as a world class company for many years to come," said Gerald F. Corcoran, RJO's chief executive officer. "Despite our 92 year history and track record of strong growth, in many ways we are one of the financial world's best kept secrets." said Colleen Mitchell, president of RJO. "We're no longer satisfied with keeping a low profile, and believe that now is the time to enhance the RJO brand and increase our visibility. Duffy & Partners has an impressive track record of successful branding efforts for Fortune 500 companies and in guiding some of the world's best known brand names. We believe they are the right choice to help us reach our goal of being seen as one of the true leaders in the financial services industry." "This is a very exciting time for R.J. O'Brien, and we are delighted to join their team," said Eric Block, managing partner at Duffy. "Futures trading has never been a more pivotal part of the global economy. RJO's dedication to marketplace innovation and client satisfaction has been rewarded with breathtaking growth. Our charge will be to build on this incredible momentum to help R.J. O'Brien be appropriately viewed as one of the heavyweights in global finance." In the first quarter of 2006, R.J. O'Brien's customer assets exceeded the $2 billion mark for the first time in the firm's history. RJO has grown nearly 10-fold since 1999 when customer assets were $215 million. In 2006, the firm ranked 14th in the annual Futures magazine rankings of the "Top 50 Brokers" in the derivatives industry, due to a 50 percent increase in 2005 along with a 23 percent increase in 2006. The firm has set revenue records in each of the past 10 years. About R.J. O'Brien, Inc. R.J. O'Brien and Associates, Inc. (RJO) is the largest independent futures brokerage in the United States. A privately owned Futures Commission Merchant Futures commission merchant (FCM) A firm or person engaged in soliciting or accepting and handling orders for the purchase or sale of futures contracts, subject to the rules of a futures exchange and, who, in connection with such solicitation or acceptance of orders, accepts any (FCM FCM See: Futures commission merchant FCM See futures commission merchant (FCM). ), RJO is also one of the oldest futures brokerage firms, dating to 1914. RJO is a founding member of the Chicago Mercantile Exchange Chicago Mercantile Exchange (CME) Chicago Mercantile Exchange (CME) is the largest futures exchange in the United States and the second largest exchange in the world for the trading of futures and options on futures. and is a full clearing member of: the Chicago Board of Trade Chicago Board of Trade (CBOT) The second largest futures exchange in the US, and a pioneer in the development of financial futures and options. (CBOT See Chicago Board of Trade. CBOT See Chicago Board of Trade (CBOT). ); the New York Mercantile Exchange New York Mercantile Exchange (NYMEX) The world's largest physical commodity futures exchange. (NYMEX See New York Mercantile Exchange. NYMEX See New York Mercantile Exchange (NYM). and COMEX COMEX A division of the New York Mercantile Exchange (NYMEX). Formerly known as the Commodity Exchange, COMEX is the leading US market for metals futures and options trading. COMEX See New York Mercantile Exchange (NYM). divisions); the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Board of Trade (NYBOT NYBOT See New York Board of Trade (NYBOT). ); Eurex AG; Eurex US; EuronextLIFFE; and Intercontinental Exchange (ICE). RJO offers the latest in order entry technology coupled with 24-hour execution and clearing on every futures exchange worldwide. RJO services a nationwide network of more than 250 introducing brokers and some of the world's largest financial, industrial and agricultural institutions. For further information, please visit www.rjobrien.com. About Duffy & Partners Duffy & Partners believes stronger, smarter design multiplies a brand's value in the marketplace. Founded in 1984, Duffy has established a world class reputation for using compelling and strategic design to build brands. Duffy's award-winning work spans all branding and design disciplines from corporate identity, brand identity, packaging design, new media, and environmental design. Clients have included, among others: The Coca-Cola Company, The Islands of the Bahamas Islands of the Bahamas. Directory: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A
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