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Dubai Refreshments Company signs up as DSF key sponsor for 13th consecutive year.


Dubai Refreshments re·fresh·ment  
n.
1. The act of refreshing or the state of being refreshed.

2. Something, such as food or drink, that refreshes.

3. refreshments A snack or light meal and drinks.
 Company (DRC DRC Democratic Republic of Congo
DRC Down (Stage) Right Center
DRC Director(ate) of Reserve Components
DRC Disability Rights Commission (United Kingdom) 
), PEPSI Co. will extend its long standing partnership with Dubai Shopping Festival Dubai Shopping Festival started on February 15 1996 as a retail event intended to revitalise retail trade in Dubai. It has since been promoted as an tourist attraction. This yearly month long event is usually scheduled during the first quarter of the year.  for the 13th year, as a key sponsor for DSF DSF Dubai Shopping Festival
DSF Digital Solidarity Fund
DSF Division of State Facilities
DSF David Suzuki Foundation
DSF Dispersion Shifted Fiber
DSF Dansk Sportsdykker Forbund (Danish Sport Diving Federation) 
 2008. During the annual shopping festival, the company will also host the 5th edition of 'Pepsi Sports Fiesta', the largest sports event for schools in the UAE (Uninterruptible Application Error) The name given to a crash in Windows 3.0. In subsequent versions of Windows, a crash was called a "General Protection Fault," "Application Error" or "Illegal Operation." See crash in Windows and abend. .

Announcing the partnership, Alan Salem, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of DRC, said:" Dubai Refreshments Company has enjoyed a strong association with DSF since its inception. Fun, excitement, variety and universal appeal characterise this event that has established Dubai as the central shopping capital. DRC are proud to be part of this great initiative organized by the Dubai government."

The 'Pepsi Sports Fiesta', started back in 2003 originally as a contribution to DSF. It consists of both mixed players in basketball and football tournaments for schools and open. Now in its fifth year running, the event has become a regular fixture on the DSF activity calendar, attracting thousands of spectators every year.

"The event is for the 'Youth of Dubai' to ensure they get to demonstrate their sporting abilities in a fun and competitive environment. It's all about fair play, team spirit, encouraging healthy lifestyle based on sports and overall a great event for all the family, friends and sportsman/woman to get together and show their stuff!" added Alan Salem.

This year the action packed event is spread over three weeks and will take place at Safa Park Safa Park (in Arabic: حديقة الصفا) is a 64 hectare (158.147 acre) urban park located in Dubai, United Arab Emirates. It is 10.53 km (6.60 mi) southwest of the traditional center of Dubai along Sheikh Zayed Road.  (Gate 1) daily from 4 pm onwards on·ward  
adj.
Moving or tending forward.

adv. also on·wards
In a direction or toward a position that is ahead in space or time; forward.

Adv. 1.
 starting February 1 until February 23, 2008.

"We have 68 Dubai schools competing along with outside players coming and forming their own teams and participating. Winners of the basketball and football/soccer tournaments will receive medals, trophies and gift vouchers from our co-sponsors NIKE & WILD WADI, as well as certificates for all players who have participated. In addition, we have included other fun sporting activities such as; contests for the 'Best Dance Team', 'Best DJ' and 'Break-dance' along with other exciting entertainment for the spectators and prizes from our sponsors for all the winners!" added Alan Salem.

"Our aim is to grow and make the PEPSI SPORTS FIESTA one of the biggest youth sporting events in Dubai. This year we have welcome co sponsors such as NIKE and WILD WADI. Next year we expect to have additional big multinational name joining in on all the excitement taking the PEPSI SPORTS FIESTA to a completely new height!!" concluded Alan Salem.

For more information on the Pepsi Sports Fiesta go to: www.pepsisportfiesta.com

[c] 2008 Al Bawaba (www.albawaba.com)
COPYRIGHT 2008 Al Bawaba (Middle East) Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.

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Publication:Albawaba.com
Date:Feb 10, 2008
Words:424
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