Dubai Chamber hosts Cause Marketing Workshop.Summary: As part of its social awareness initiative "Making it Our Business", Dubai Chamber of Commerce & Industry in collaboration with Vital Voices Global Partnership and the US Middle East Partnership for Breast Cancer Awareness and Research, hosted a Cause Marketing Workshop at its premises last week for the Charter companies participating in the ongoing fight against breast cancer campaign Breast Cancer Campaign is the only charity that specialises in funding independent breast cancer research throughout the UK. It aims to find the cure for breast cancer by funding research which looks at improving diagnosis and treatment of breast cancer, better understanding how it . The day-long workshop was conducted by Emily Callahan, Managing Director of Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales at Susan G. Komen for the Cure Susan G. Komen for the Cure, formerly known as The Susan G. Komen Breast Cancer Foundation, is an organization supporting breast cancer research. Since its inception in 1982, Komen has invested nearly $1 billion in research, education and health services, making it the based in the US. Dubai Chamber hosts Cause Marketing Workshop Top US marketing expert trains participants of breast cancer awareness campaign in order to take the cause to the next level As part of its social awareness initiative "Making it Our Business", Dubai Chamber of Commerce & Industry in collaboration with Vital Voices Global Partnership and the US Middle East Partnership for Breast Cancer Awareness and Research, hosted a Cause Marketing Workshop at its premises last week for the Charter companies participating in the ongoing fight against breast cancer campaign. The day-long workshop was conducted by Emily Callahan, Managing Director of Marketing Communications at Susan G. Komen for the Cure based in the US. An expert on the subject of Corporate Social Responsibility (CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center. ) activities Emily Callahan trained representatives from participating companies in ways to market and publicize pub·li·cize tr.v. pub·li·cized, pub·li·ciz·ing, pub·li·ciz·es To give publicity to. publicize or -cise Verb [-cizing, -cized] CSR activities for individual companies and how to take those activities to the next level. She focused on the creation and expansion of goals and plans for the participating companies' cause-related marketing initiatives including four basic steps as well as ideas and plans that could be instantly implemented. Emily's presentation highlighted the leveraging of some of the most successful marketing efforts in gaining media coverage and means of reaching out to the highest number of consumers. With facilitators including Shireen Zaman and Dana Al-Ebrahim from Vital Voices Global Partnership, the workshop session had participants developing their respective company's 360 degree integrated marketing plan that they could implement in raising awareness Raising awareness is a common phrase advocacy groups use to justify a particular event, brochure or even the entire organization. Raising awareness refers to alerting the general public that a certain issue exists and should be approached the way the group desires. of the dreaded dread v. dread·ed, dread·ing, dreads v.tr. 1. To be in terror of. 2. To anticipate with alarm, distaste, or reluctance: dreaded the long drive home. disease among their employees, their families and the society at large. Susan G. Komen for the Cure organization was established in 1982 by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died from breast cancer at the age of 36. Today, it is an international organization with a network of more than 75,000 volunteers working through local Affiliates and events like the Komen Race for the CureA to eradicate Eradicate To completely do away with something, eliminate it, end its existence. Mentioned in: Smallpox breast cancer as a life-threatening disease. A global leader in the fight against breast cancer, the organisation fulfills its mission through support of innovative breast cancer research grants and meritorious mer·i·to·ri·ous adj. Deserving reward or praise; having merit. [Middle English, from Latin merit educational and community outreach programs around the world. 2008 Al Bawaba (www.albawaba.com) 2008 Al Bawaba (Albawaba.com) Provided by Syndigate.info an Albawaba.com company |
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