Dualstar Interactive and Club Acclaim Ship `Mary-Kate and Ashley Sweet 16' for Game Boy Advance.Entertainment Editors BEVERLY HILLS Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. , CA & GLEN COVE Glen Cove, city (1990 pop. 24,149), Nassau co., SE N.Y., on the north shore of Long Island, at the entrance to Hempstead Harbor; settled 1668, inc. as a city 1918. , N.Y.--(BUSINESS WIRE)--October 31, 2002 #1 Selling Girls' Video Game Brand Celebrates Milestone Birthdays With Great Party Game Fun For Handheld System Expanding on its successful franchise, Dualstar Interactive, the video game division of Mary-Kate and Ashley's Dualstar Entertainment Group, and Club Acclaim, a division of Acclaim Entertainment, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on .SC: AKLM AKLM Acclaim Entertainment, Inc. (stock symbol) ), today announced that they have shipped Mary-Kate and Ashley(TM) Sweet 16 for the Game Boy(R) Advance. Acclaim is supporting the title with an integrated marketing campaign, including targeted TV and print advertising, and cross-promotions with the Mary-Kate and Ashley brand's best selling books, videos and fashion dolls. "With the responsibility of a driver's license Noun 1. driver's license - a license authorizing the bearer to drive a motor vehicle driver's licence, driving licence, driving license license, permit, licence - a legal document giving official permission to do something comes new found freedom and fun," said Christina Recchio, Senior Brand Manager for Club Acclaim. "We're thrilled that Mary-Kate and Ashley's fans will have the chance to get behind the wheel with them and experience this exciting time in their lives." "Mary-Kate and Ashley(TM) Sweet 16 is a fun and engaging experiencing that illustrates how the Mary-Kate and Ashley brand continues to mature and innovate," said Dualstar CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Robert Thorne. "This product reflects the changing lifestyles of Mary-Kate and Ashley and allows their audience to take this journey with them." Developed by Powerhead A powerhead, bang stick, or shark stick is a specialized firearm intended to be used underwater and fire in direct contact with the target. These are often used for spear fishing, or they may be used against sharks or alligators for sport, defense, or to kill nuisance Games, Mary-Kate and Ashley(TM) Sweet 16 tasks players with helping earn Mary-Kate and Ashley the sweetest birthday bash ever. Players drive through town completing jobs for friends and family to save up for a hot party. Sweet 16 combines the need for speed with everything you learned in Driver's Ed - culminating in a party at a Hollywood movie premiere. Features Include: - Linking capabilities enable up to 4 friends to play simultaneously. - Mini-games between levels: race, celebrate Earth Day, compete in trivia game shows and more. - The better you do, the more you can cruise. Access new parts of town with successful missions. - Earn points to upgrade your car or buy maps and gas to make your missions easier. - Arcade or Adventure modes. Mary-Kate and Ashley(TM) Sweet 16 for the Game Boy(R) Advance is currently available at a suggested retail price of $29.99. For more information about Club Acclaim's entire lineup of Mary-Kate and Ashley(TM) video games See video game console. , please visit www.clubacclaim.com. About Dualstar Entertainment Group Named "The Most Powerful Young Women" in Hollywood by The Hollywood Reporter, Mary-Kate and Ashley are the centerpiece of the most successful girls brand in America, with 2002 retail sales approaching U.S. $1 billion, with the #1 girls video franchise in America through Warner Home Video Warner Home Video is the home video unit of Warner Bros. Home Entertainment Group, a division of Warner Bros. Entertainment, Inc. It was founded in 1978 as WCI Home Video (for Warner Communications, Inc.). It was re-named Warner Home Video in 1980. (Dualstar Video is the #1 family entertainment supplier to industry leader Warner Home Video), the #1 girls videogame franchise in America through Acclaim Entertainment, the #1 celebrity fashion doll line in America through Mattel and the #1 girls book franchise in America through Harper Entertainment/Parachute Press. The expansion of the Mary-Kate and Ashley brand follows the huge sales success of the Mary-Kate and Ashley brand lifestyle line of apparel, accessories, domestics and now cosmetics and hair products at Wal-Mart in America, as well as the unprecedented very recent launch success of the Mary-Kate and Ashley brand lifestyle line of apparel and accessories at Wal-Mart Canada Wal-Mart Canada is the Canadian unit of Wal-Mart and was founded in 1994 in Mississauga, Ontario with the purchase of the Canadian Woolco stores. Wal-Mart typically competes with Zellers, Canadian Tire, Co-Op, Giant Tiger, and Real Canadian Superstore, Costco, and increasingly and the upcoming launch in the U.K. of the Mary-Kate and Ashley brand lifestyle line of apparel and accessories at George at ASDA ASDA American Student Dental Association ASDA Australian Sports Drug Agency ASDA American Sleep Disorders Association ASDA American Stamp Dealers Association ASDA Australian Screen Directors' Association ASDA Accelerate-Stop Distance Available (Wal-Mart's U.K. division). The Mary-Kate and Ashley brand at Wal-Mart is the fastest-growing `tween tween n. A child between middle childhood and adolesence, usually between 8 and 12 years old. [Blend of teen1 and between.] and teen line Teen Line is a teen help hotline based in the Cedars Sinai hospital in Los Angeles, California. There is also a branch in Reseda and, most recently, one in Riverside. The line is open nightly from 6:00 P.M. to 10:00. of apparel, accessories and domestics in America, featured at over 2,700 Wal-Mart stores, with sportswear, swimwear, footwear, hats, socks, sunglasses, optical frames, daywear day·wear n. Attire that is appropriate for use during the day. , bodywear, sleepwear, hair accessories, purses, umbrellas, book bags, backpacks, jewelry, watches, stationery, posters, calendars, domestics, home furnishings, and soon health and beauty products. Dualstar is expanding the line at Wal-Mart later this year with the launch of home decor and social-expression products. About Club Acclaim Established in 1999, Club Acclaim, a division of Acclaim Entertainment, focuses on licensed youth and family oriented product. Club Acclaim establishes a presence for Acclaim in the emerging youth software market and complements Acclaim's corporate portfolio. Additional titles published under the Club Acclaim brand include Bust-A-Move 4, Mary-Kate and Ashley Magical Mystery Mall, The New Adventures of Mary-Kate and Ashley, Get A Clue, Pocket Planner, Winners Circle, Crush Course and Girls Night Out. About Acclaim Entertainment Based in Glen Cove, N.Y., Acclaim Entertainment, Inc., is a leading worldwide developer, publisher and mass marketer of software for use with interactive entertainment game consoles including those manufactured by Nintendo, Sony Computer Entertainment and Microsoft Corporation as well as personal computer hardware systems. Acclaim owns and operates six studios located in the United States and the United Kingdom which includes a motion capture and recording studio in the U.S., and publishes and distributes its software through its subsidiaries in North America, the United Kingdom, Germany, France and Spain. The Company uses regional distributors worldwide. Acclaim also distributes entertainment software for other publishers worldwide, publishes software gaming strategy guides and issues "special edition" comic magazines from time to time to support its time valued brands, Turok and Shadow Man. Acclaim's corporate headquarters are in Glen Cove, New York Glen Cove is a city in Nassau County, New York on the North Shore of Long Island. As of the United States 2000 Census, the city population was 26,622. Part of the early 20th century Gold Coast of the North Shore, Glen Cove has a diverse population. and Acclaim's common stock is publicly traded on NASDAQ.SC under the symbol AKLM. For more information please visit our website at www.acclaim.com. The statements contained in this release which are not historical facts, are "forward-looking statements." Acclaim cautions readers of this press release that a number of important factors could cause Acclaim's actual future results to differ materially from those expressed in any such forward- looking statements. These important factors, including, without limitation, the financial strength of the interactive entertainment industry, dependence on new product introductions and the ability to maintain the scheduling of such introductions, technological changes, dependence on major platform manufacturers and other factors that could affect Acclaim, are described in Acclaim's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the fiscal year ended August 31, 2001, and Acclaim's subsequent Quarterly Reports on Form 10-Q Form 10-Q See 10-Q. , all of which were filed with the United States Securities and Exchange Commission. Readers of this press release are referred to such filings. TM, (R) and Game Boy Advance are trademarks of Nintendo |
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