DuPont, Wilmington, Del., selects Ogilvy & Mather Worldwide as its lead global communications agency. (Agency News).DuPont Dupont, DuPont, Du Pont, or du Pont may refer to: Companies
1 City (1990 pop. 71,529), seat of New Castle co., NE Del., on the Delaware River and tributary streams, the Christina and the Brandywine; settled 1638, inc. as a city 1832. , Del., selects Ogilvy Ogilvy may refer to:
American clergyman and writer. He and his son Cotton (1663-1728) exerted great theological and political influence on the colony of Massachusetts through their staunch Puritanism and prolific writing. Worldwide as its lead global communications agency. This is the first time in the company's history that it has consolidated marketing and communications across its businesses and the corporate brand with a single lead agency. "We will now have the ability to present all DuPont brands and offerings to the marketplace in a much more consistent, mutually reinforcing and powerful way that contributes to business growth," says John Hodgson, executive vice president. DuPont intends to move the vast majority of its business to Ogilvy and its affiliates; the company will also retain a number of specialty agencies for which Ogilvy will serve as strategic lead. |
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