DuPont, Wilmington, Del., selects Ogilvy & Mather Worldwide as its lead global communications agency. (Agency News).

DuPont, Wilmington, Del., selects Ogilvy & Mather Worldwide as its lead global communications agency. This is the first time in the company's history that it has consolidated marketing and communications across its businesses and the corporate brand with a single lead agency. "We will now have the ability to present all DuPont brands and offerings to the marketplace in a much more consistent, mutually reinforcing and powerful way that contributes to business growth," says John Hodgson, executive vice president. DuPont intends to move the vast majority of its business to Ogilvy and its affiliates; the company will also retain a number of specialty agencies for which Ogilvy will serve as strategic lead.