Printer Friendly
The Free Library
4,292,724 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Drutt Report.


So far "online museum" have been pretty hohum affairs, consisting mostly of links to artists' Web projects or digitized versions of works from an institution's collection. The Guggenheim Meyer Guggenheim, 1828–1905, b. Aargau canton, Switzerland, emigrated (1847) to the United States, prospered as a retail merchant in Philadelphia, and in time built up a flourishing business importing Swiss embroidery. When nearly 60 he purchased from friends some Colorado mining property. Sensing that sure profits were in processing rather than in mining, he built large smelters in Colorado and Mexico and a refinery at Perth Amboy, N.J.'s forthcoming cyberspace "branch" (slated to open by year's end) aims to change all that.

Of course, we've been hearing promises of the Guggenheim Virtual Museum's imminent debut for years, but at least now if you visit www.guggenheim.org, you'll find a listing for the cyberspace outpost. Click on the "Virtual Guggenheim" link and you'll see 3-D computer renderings that look like set designs for a sci-fi movie. Only this is real-or soon to be, Drutt, who is spearheading the project. "Visitors to the Virtual Guggenheim will find it antithetical to existing Web design," Drutt says. "After all the Guggenheim has developed the accidental tradition of creating vanguard settings in which to view art."

The goal to present online architecture as groundbreaking as the offline sites created by Frank Lloyd Wright and Frank Gehry. Drutt enlisted New York's Asymptote Architects--who recently finished updating the New York Stock Exchange's Virtual Trading Floor--to design a faux--3-D digital "structure" that will make visitors feel like they're moving physically rather than just clicking, through the website. Shows will feature work produced specially for the Guggenheim, along the lines of Shu Lea Cheang's Web narrative Brandon, which the museum commissioned in 1997.

Asymptote's prototype looks like a soupedup version of the starship Enterprise and promises the experience of flying through virtual hallways and multifaceted digital "room"--as well as the opportunity to participate in interactive online events. Beam us up Scotty.
COPYRIGHT 2000 Artforum International Magazine, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Author:Jana, Reena
Publication:Artforum International
Article Type:Brief Article
Geographic Code:1USA
Date:Nov 1, 2000
Words:264
Previous Article:HOTLIST.(Brief Article)
Next Article:TOP TEN.
Topics:



Related Articles
Poll Indicates We're Not Quite Ready For Robots.(Industry Trend or Event)
Author Guidelines for Electronic References.
Editor's Comment.
Was it something we said? The government's defensive reply to TEI's amicus brief in Mead strikes a nerve.(Tax Executives Institute, United States v....
ORACLE JOINS FORCES WITH AT&T, NAVLINK AND DRUTT NETWORKS TO PROVIDE A PAN EUROPEAN, END-TO-END WIRELESS HOSTING SERVICE.(Company Business and...
Book Review With respect to women.(Review)
Online research strategies for the bookish lawyer: lawyers with more legal than technical know-how can still use the many computer tools available to...
From Dr. Janice Campbell. (Letters to the Editor).
Encyclopedia of American Studies.
Information for authors.

Terms of use | Copyright © 2008 Farlex, Inc. | Feedback | For webmasters | Submit articles