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Drug ads affect patient and doctors.


Patients' requests have a profound effect on physicians prescribing practices in major depression and adjustment disorders Adjustment Disorders Definition

An adjustment disorder is a debilitating reaction, usually lasting less than six months, to a stressful event or situation.
, a report in the May 2005 Journal of the American Medical Association JAMA: The Journal of the American Medical Association is an international peer-reviewed general medical journal, published 48 times per year by the American Medical Association. JAMA is the most widely circulated medical journal in the world.  concludes. The researchers also found that direct-to-consumer advertising may have competing effects on quality, potentially both averting underuse underuse Health care The failure to provide a medical intervention when it is likely to produce a favorable outcome for a Pt–eg, failure to give influenza vaccine to an elderly Pt with DM. Cf Misuse, Overuse.  and promoting overuse overuse Health care The common use of a particular intervention even when the benefits of the intervention don't justify the potential harm or cost–eg, prescribing antibiotics for a probable viral URI. Cf Misuse, Underuse. .

The study conducted by a multi-university team, headed by Richard L. Kravitz, covered patients seen by 152 physicians in primary care offices in Sacramento, Calif; San Francisco, Calif; and Rochester, NY, between May 2003 and May 2004.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:HEALTH
Publication:Community Action
Article Type:Brief Article
Geographic Code:1USA
Date:May 23, 2005
Words:86
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